GOLDNET.MARKET - “We want and are working to provide business with the opportunity to develop a lot of activity areas”

Today, almost all jewellery companies have their own wholesale websites, online stores, and social media pages. But a year ago, GOLDNET.MARKET, the first jewellery wholesale marketplace appeared in Russia, a new effective tool for the jewellery market...

Yesterday

Platinum’s rare nature gives it additional value and appeal

Huw Daniel is the CEO of Platinum Guild International, overseeing market development activities in China, Japan, India and the USA, on behalf of the platinum producers of South Africa. Before taking up this role in 2015, Huw ran PGI USA for 12 years...

13 september 2021

Marco Carniello: We want to continue to be the engine boosting the jewellery industry

Italian Exhibition Group (IEG) is a leader in Italy in the organisation of trade fairs and one of the main operators in the trade fair and conference sector at European level, with structures in Rimini and Vicenza, as well as further sites in...

06 september 2021

There is a significant need for smart and technological financial solutions in the diamond industry

MDPS, the Israeli start-up Fintech company from the Mazalit Group is gearing up to enter the diamond industry soon. Zeev Maimon, the CEO of MDPS is also the Founder / CEO of MAZALIT, a B2B payment platform designed and dedicated to the global diamond...

30 august 2021

The future for synthetics lies in that it has become possible to grow a stone you want and make what you want out of it

Alex Popov, President of the Moscow Diamond Exchange and head of the Âme jewelry brand, which uses lab-grown diamonds to produce jewelry, sat for an interview with Rough&Polished sharing his views on the coexistence of natural and man-made diamonds in...

23 august 2021

Forevermark unveils 2014 holiday campaign to Sightholders, retailers in Las Vegas

02 june 2014

De Beers’ diamond brand, Forevermark has unveiled its holiday 2014 campaign to Sightholders and retailers in Las Vegas.
The new campaign named “Promise” was aimed at distinguishing the brand from other diamonds.
“The campaign will connect emotionally with our consumers and reinforce the fact that Forevermark is a diamond brand, available in any piece of jewelry, creating demand for a broader range of piece types featuring Forevermark diamonds,” Forevermark US president Charles Stanley was quoted as saying by IdexOnline.
Meanwhile, Forevermark chief executive Stephen Lussier said they linking the Forevermark promise with consumers’ emotional promises.
“Forevemark wants to help consumers believe in the power of a promise. If the Forevermark brand can own this emotional territory, the brand will sell itself,” he said.
The campaign, which would be launched in the national U.S media in the fourth quarter of the year, would showcase the Forevermark diamond in classic, diamond-centric designs.

Mathew Nyaungwa, Editor in Chief of the African Bureau, Rough&Polished