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Kristall Opens Online Polished Diamond Store

18 march 2014

Kristall Production Corporation announced that following recent launch of a new English version of the corporate website www.kristallsmolensk.com, the online polished diamonds store is now available to offer the opportunity of making online purchases of polished diamonds certified by major international gemological laboratories.
One may enter the store as a guest, or register to browse through its inventory, check the availability and prices in a user-friendly environment and a wide choice of goods. The search is performed according to simple diamond criteria, including shape, weight, color and clarity. Besides, one may choose the stone by the gemological laboratory that has performed its grading.
The online store offers best quality certified loose “Russian Make” polished diamonds at competitive prices, including a number of additional consumer services available. Kristall recently launched their new website, receiving heavy traffic within the first week.
“Our aim was to launch the website with the focus on the international audience and the response we are getting proves it was indeed the right thing to do,” said Nikolay Afanasyev, deputy director general for marketing and sales of Smolensk Kristall.
The website comes as part of the company’s updated concept of international market positioning.