Work hard and you will find success

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Jewellery & Gem Fair Europe to be launched in Freiburg

10 february 2014

UBM Asia, world leading group in the organisation of large events, is organising a new jewellery fair, the Jewellery & Gem Fair Europe in Freiburg, Germany.
The event is scheduled for April 1-4, 2014. It is the first attempt from UBM Asia to organise a jewellery sourcing fair in Western Europe and a welcome addition to the busy calendar of fairs UBM is organising in Japan, Hong Kong, mainland China, Taiwan, Singapore, India, Russia and Turkey.
Wolfram Diener, Senior Vice-President, UBM Asia, remarked the importance of the European market in for global jewellery industry. “Despite recent economic uncertainties, the European jewellery and watches market continues to be resilient and is expected to grow to US$50.8 billion by 2017”, Diener said.
JGF Europe is primarily aimed at the broader international jewellery market. Medium and small manufacturers will have the opportunity to meet European and international buyers. So far this segment has struggled to obtain in Western Europe the sort of visibility that jewellery fairs in Asia can offer.
The event will partially overlap with the traditional Baselworld Watch and Jewellery Show in Switzerland. This was deliberately decided so that international buyers can easily visit both fairs. Freiburg is only 30 minutes away from Basel, and boasts excellent road and rail connections.
Thanks to its strategic position in the Heart of Europe, the fair is also at a few hours’ distance from Antwerp, Paris and Amsterdam. This means that European buyers will be able to travel to the fair and, thanks to the European Single Market, make direct purchase of the products they  are interested in. The German custom office will also be present in site to assist buyers with bureaucratic procedures.
"Freiburg is a jewel in the international exhibition scene," explained Celine Lau, Director of Jewellery Fairs at UBM Asia. “This beautiful city, in an ideal location, fantastic hotels and restaurants along with a high level jewelry sourcing platform, offers visitors genuine value.”
The exhibition area is already fully booked. Over 400 exhibitors, from 30 countries and regions, will take part to the event. The first edition will see 12 group pavilions from Antwerp, Colombia, Germany, Hong Kong, India, Israel, Italy, Mauritius, Russia, Turkey, Thailand, and the United States. More than 6,000 buyers are expected to visit the fair.

Matteo Butera, Rough&Polished