Platinum’s rare nature gives it additional value and appeal

Huw Daniel is the CEO of Platinum Guild International, overseeing market development activities in China, Japan, India and the USA, on behalf of the platinum producers of South Africa. Before taking up this role in 2015, Huw ran PGI USA for 12 years...

13 september 2021

Marco Carniello: We want to continue to be the engine boosting the jewellery industry

Italian Exhibition Group (IEG) is a leader in Italy in the organisation of trade fairs and one of the main operators in the trade fair and conference sector at European level, with structures in Rimini and Vicenza, as well as further sites in...

06 september 2021

There is a significant need for smart and technological financial solutions in the diamond industry

MDPS, the Israeli start-up Fintech company from the Mazalit Group is gearing up to enter the diamond industry soon. Zeev Maimon, the CEO of MDPS is also the Founder / CEO of MAZALIT, a B2B payment platform designed and dedicated to the global diamond...

30 august 2021

The future for synthetics lies in that it has become possible to grow a stone you want and make what you want out of it

Alex Popov, President of the Moscow Diamond Exchange and head of the Âme jewelry brand, which uses lab-grown diamonds to produce jewelry, sat for an interview with Rough&Polished sharing his views on the coexistence of natural and man-made diamonds in...

23 august 2021

De Beers’ GemFair ropes in more than 160 Sierra Leone artisanal miners

De Beers inaugurated its GemFair pilot programme in Sierra Leone’s Kono District with 14-member mine sites in 2018 to create a secure route to market for ethically sourced artisanal and small-scale diamonds. GemFair programme manager Ruby Stocklin-Weinberg...

16 august 2021

Gitanjali Partners with Online Retailer Myntra

06 november 2012

Gitanjali Group has partnered with, an online retailer of fashion and lifestyle products in India, with an aim to boost sales, Rapaport reported. The company’s strength in the branded jewelry space and experience in marketing of jewelry would complement’s reach to millions of online consumers, it explained.
Gitanjali expects to achieve sales of up to $28.4 million (INR 1.50 billion) through this partnership by 2016, with a target of $5.7 million (INR 300 million) by 2014. expects that fine jewelry online sales will grow 300 percent during the festival season.
“We have always strived to increase the accessibility of our products and develop new channels for reaching the consumer. We have taken many e-commerce initiatives over the last few years, with our own websites and e-marketplaces,” said Mehul Choksi, the chairman of Gitanjali. “The partnership with Myntra is part of these larger initiatives with many unique features of its own. We are happy to be associated with them to reach out to millions of online consumers.”
The online jewelry retail in India is currently at $70 million to $80 million, which is less than half of 1 percent of $30 billion overall jewelry retail market in India, said Deepak Tulsian, business head of EGitanjali Ltd.  “We expect the online jewelry market to cross $1 billion in the next 5 years, and aim to capture 15 percent of the same,” he noted.
Mukesh Bansal, the founder of Myntra, said, “We are excited to launch our fine jewelry category on Myntra with the largest jewelry group in the country - Gitanjali. This is one more step in our ongoing commitment to offer our customers with a varied range of products on Myntra.”
The online company noted that with this association, over 500 products from nine leading diamond jewelry brands from Gitanjali such as Asmi, D'damas, Diya, G Divas, Gili, Nakshatra, Parineeta, Sangini and World of Solitaire will be available on Myntra, at prices ranging from $76 to over $2,086.