Platinum’s rare nature gives it additional value and appeal

Huw Daniel is the CEO of Platinum Guild International, overseeing market development activities in China, Japan, India and the USA, on behalf of the platinum producers of South Africa. Before taking up this role in 2015, Huw ran PGI USA for 12 years...

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Marco Carniello: We want to continue to be the engine boosting the jewellery industry

Italian Exhibition Group (IEG) is a leader in Italy in the organisation of trade fairs and one of the main operators in the trade fair and conference sector at European level, with structures in Rimini and Vicenza, as well as further sites in...

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There is a significant need for smart and technological financial solutions in the diamond industry

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The future for synthetics lies in that it has become possible to grow a stone you want and make what you want out of it

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23 august 2021

De Beers’ GemFair ropes in more than 160 Sierra Leone artisanal miners

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16 august 2021

Forevermark appoints Damas as its exclusive Authorised Jeweller in the UAE

14 june 2012

Damas, the Middle East’s leading international jewellery and watch retailer, has announced that it has recently been appointed as the exclusive Authorised Forevermark Jeweller in the United Arab Emirates (UAE), De Beers Group reported.
Forevermark is the diamond brand from the De Beers Group of companies and this is the first time that Forevermark diamonds, popular with celebrities around the world, will be available in the Middle East.
Each Forevermark diamond is carefully selected and comes from a source committed to high business, social and environmental standards; is beautifully crafted by a select group of diamantaires; and exclusively available from select jewellers around the world. Less than one per cent of the world’s diamonds are eligible to become a Forevermark diamond and be inscribed with the Forevermark icon and an individual number..
“We are delighted to be appointed as the first and exclusive Authorised Forevermark Jeweller in the UAE,” said Anan Fakhreddin, CEO of Damas. “Customers who buy Forevermark have the assurance that they are buying high quality diamonds that come with the promise that they are beautiful, rare and responsibly sourced.”
Stephen Lussier, CEO of Forevermark, said “We are delighted to welcome Damas as the latest partner into the rapidly growing global Forevermark network. As the leading jewellery retailer in the Middle East with a long association with some of the world’s most well- known and prestigious brands, Damas was the obvious choice for our expansion into the UAE and beyond. We look forward to a strong partnership where Damas’ knowledge and experience of the consumer in the Gulf works in harmony with Forevermark’s expertise in diamonds.”
Forevermark collections will soon be available at six Damas stores within the UAE, specifically in the Marina Mall Abu Dhabi boutique, the Mall of Emirates boutique, the Dubai Mall boutique, the Deira City Centre store, and two stores in the Dubai Gold Souk. Damas has confirmed that it plans to increase the number of outlets that retail Forevermark to 13 by the end of 2012.
“We are very excited about the potential of Forevermark in this region, which is why we are finalizing plans to expand this partnership across GCC region within a short time frame. This is an exceptional brand and we are sure it will be very well received by our discerning customers,” Fakhreddin concluded.
Alex Shishlo, Editor in Chief of the European Bureau, Rough&Polished