GOLDNET.MARKET - “We want and are working to provide business with the opportunity to develop a lot of activity areas”

Today, almost all jewellery companies have their own wholesale websites, online stores, and social media pages. But a year ago, GOLDNET.MARKET, the first jewellery wholesale marketplace appeared in Russia, a new effective tool for the jewellery market...

20 september 2021

Platinum’s rare nature gives it additional value and appeal

Huw Daniel is the CEO of Platinum Guild International, overseeing market development activities in China, Japan, India and the USA, on behalf of the platinum producers of South Africa. Before taking up this role in 2015, Huw ran PGI USA for 12 years...

13 september 2021

Marco Carniello: We want to continue to be the engine boosting the jewellery industry

Italian Exhibition Group (IEG) is a leader in Italy in the organisation of trade fairs and one of the main operators in the trade fair and conference sector at European level, with structures in Rimini and Vicenza, as well as further sites in...

06 september 2021

There is a significant need for smart and technological financial solutions in the diamond industry

MDPS, the Israeli start-up Fintech company from the Mazalit Group is gearing up to enter the diamond industry soon. Zeev Maimon, the CEO of MDPS is also the Founder / CEO of MAZALIT, a B2B payment platform designed and dedicated to the global diamond...

30 august 2021

The future for synthetics lies in that it has become possible to grow a stone you want and make what you want out of it

Alex Popov, President of the Moscow Diamond Exchange and head of the Âme jewelry brand, which uses lab-grown diamonds to produce jewelry, sat for an interview with Rough&Polished sharing his views on the coexistence of natural and man-made diamonds in...

23 august 2021

Rio Tinto research confirms strong potential for new diamond jewellery category in China

29 may 2012

Rio Tinto today released key insights from recent market research confirming the growing trend towards diamond fashion jewellery in China.
Global market research company Ipsos was commissioned by Rio Tinto to help them further understand consumer perceptions in China around jewellery comprising small, affordable diamonds, referred to as fashion jewellery. Of particular note were the following findings:
Chinese consumers no longer see diamonds as purely a store of wealth or bridal purchase
- Diamond fashion jewellery is desirable and part of a broader trend in China towards “affordable luxury”
- Diamond fashion jewellery is attractive as a versatile accessory for everyday wear
- Design is critical to the Chinese consumer when purchasing fashion jewellery
These insights challenge the conventional wisdom that Chinese consumers only appreciate large, high quality, white diamonds or gold jewellery. According to PLDG Creative Intelligence, an independent global jewellery trend and forecasting company, this trend in China is consistent with other key jewellery markets where, “Diamond jewellery consumers increasingly want affordability, beautiful designs and to feel unique. As a result international brands and designers are using small diamonds for innovative designs, not tied to the bridal market.”
According to Jean-Marc Lieberherr, General Manager for the sales and marketing of Rio Tinto Diamonds,
“These are important findings for Rio Tinto as we are accelerating our marketing investment in the Chinese diamond jewellery market. It is also good news for diamond manufacturers, jewellery designers, retailers and consumers”.
Rio Tinto’s Argyle Diamond Mine in Western Australia is the world’s primary source of smaller, affordable diamonds. With growth in China expected to change the face of the diamond jewellery market, Rio Tinto has partnered with leading diamond jewellery manufacturer and retailer Chow Tai Fook, promoting diamonds as fashion accessories in imaginatively designed jewellery.

Alex Shishlo, Editor in Chief of the European Bureau, Rough&Polished