GOLDNET.MARKET - “We want and are working to provide business with the opportunity to develop a lot of activity areas”

Today, almost all jewellery companies have their own wholesale websites, online stores, and social media pages. But a year ago, GOLDNET.MARKET, the first jewellery wholesale marketplace appeared in Russia, a new effective tool for the jewellery market...

20 september 2021

Platinum’s rare nature gives it additional value and appeal

Huw Daniel is the CEO of Platinum Guild International, overseeing market development activities in China, Japan, India and the USA, on behalf of the platinum producers of South Africa. Before taking up this role in 2015, Huw ran PGI USA for 12 years...

13 september 2021

Marco Carniello: We want to continue to be the engine boosting the jewellery industry

Italian Exhibition Group (IEG) is a leader in Italy in the organisation of trade fairs and one of the main operators in the trade fair and conference sector at European level, with structures in Rimini and Vicenza, as well as further sites in...

06 september 2021

There is a significant need for smart and technological financial solutions in the diamond industry

MDPS, the Israeli start-up Fintech company from the Mazalit Group is gearing up to enter the diamond industry soon. Zeev Maimon, the CEO of MDPS is also the Founder / CEO of MAZALIT, a B2B payment platform designed and dedicated to the global diamond...

30 august 2021

The future for synthetics lies in that it has become possible to grow a stone you want and make what you want out of it

Alex Popov, President of the Moscow Diamond Exchange and head of the Âme jewelry brand, which uses lab-grown diamonds to produce jewelry, sat for an interview with Rough&Polished sharing his views on the coexistence of natural and man-made diamonds in...

23 august 2021

International Business Centre “6 Carats” to organize training for sales staff of jewellery stores

10 may 2012

On 15 – 16 May 2012 International Business Centre “6 Carats” Ltd. will organize and host an open training named “Techniques of jewellery retail sales.”
The event is oriented primarily at shop assistants of jewellery stores. Participation of management of jewellery stores will enable them to understand, learn and create their own education system for their staff.
The training will help sales personnel to establish contact with various types of clients.
The agenda of the training includes the following issues:
- Peculiarities and main features of jewellery sales;
- How to engage client into conversation, what to do if a client is hesitant to contact;
- Reasons, interests and need of clients. Determination of preferences of clients;
- The role of questions in collection information and determination of customer’s needs;
- Question techniques in the context of jewellery sales;
- Types of clients. Defining type of clients and matching the client;
- Presentation and demonstration of jewellery items;
- Working with questions and objections; argumentation techniques;
- Assistance in taking decision;
- Alternative offer;
- Forming client loyalty.
Details of the training and registration are available via phone: + 7 (495) 744-34-64, 232-22-60, 232-33-79 and e-mail: info@6carat.ru; 6carat@inbox.ru

Tatiana Alexandrova, Rough&Polished, Moscow