GOLDNET.MARKET - “We want and are working to provide business with the opportunity to develop a lot of activity areas”

Today, almost all jewellery companies have their own wholesale websites, online stores, and social media pages. But a year ago, GOLDNET.MARKET, the first jewellery wholesale marketplace appeared in Russia, a new effective tool for the jewellery market...

20 september 2021

Platinum’s rare nature gives it additional value and appeal

Huw Daniel is the CEO of Platinum Guild International, overseeing market development activities in China, Japan, India and the USA, on behalf of the platinum producers of South Africa. Before taking up this role in 2015, Huw ran PGI USA for 12 years...

13 september 2021

Marco Carniello: We want to continue to be the engine boosting the jewellery industry

Italian Exhibition Group (IEG) is a leader in Italy in the organisation of trade fairs and one of the main operators in the trade fair and conference sector at European level, with structures in Rimini and Vicenza, as well as further sites in...

06 september 2021

There is a significant need for smart and technological financial solutions in the diamond industry

MDPS, the Israeli start-up Fintech company from the Mazalit Group is gearing up to enter the diamond industry soon. Zeev Maimon, the CEO of MDPS is also the Founder / CEO of MAZALIT, a B2B payment platform designed and dedicated to the global diamond...

30 august 2021

The future for synthetics lies in that it has become possible to grow a stone you want and make what you want out of it

Alex Popov, President of the Moscow Diamond Exchange and head of the Âme jewelry brand, which uses lab-grown diamonds to produce jewelry, sat for an interview with Rough&Polished sharing his views on the coexistence of natural and man-made diamonds in...

23 august 2021

Verichannel Launches Consumer Search Engine for Jewelry

13 january 2012

Verichannel, LLC, a trade-restricted search engine for the jewelry industry, has launched in beta mode a consumer version to help retailers and brands break free from what it calls the "Google log-jam." Marketed under the URL Gemfling.com, the site brings together some of the most successful models on the Web, including Kayak™-style vendor comparisons, rewards-based viral techniques popularized by Microsoft's Bing™ and Groupon,™ and back-end technology powered by Google™ itself, according to press release e-mailed to Rough&Polished.
"After our first year successfully helping retail stores connect more efficiently with suppliers, we are now extending our patent-pending technology to help consumers more easily connect with retail stores and brands," said Verichannel CEO Jacques Voorhees. "Based on our research, there is almost a marketing crisis occurring at this level. Consumers increasingly go to the Web as a starting point, and that means Google or one of the other search engines. But if you're not on the first page in the results -- you're invisible. And everyone in the industry is trying to be on that first page, which of course is impossible. It's a log-jam that is just as frustrating to consumers as it is to suppliers."
Gemfling.com is Verichannel's answer to the problem. "You don't go to Google to buy an airline ticket, you go to Expedia," Voorhees continued. "Why? Because it is a specialized search engine that focuses on the unique characteristics of the travel industry -- hence delivering a more efficient shopping experience for the consumer.   Now, with Gemfling, the jewelry industry can provide similar efficiency. It's better for consumers and vastly more efficient for retailers and brands seeking exposure."
The site launched January 11th. A rewards-based viral marketing program will begin in second quarter 2012, which rewards both retail stores and consumers based on usage and promotional (viral) activity.   The site expects to serve up every consumer-facing company in the jewelry industry.

Tatiana Alexandrova, Rough&Polished, Moscow