Work hard and you will find success

Eduard Utkin, Director General of the “Jewellers’ Guild of Russia” Association, expert of the RF Chamber of Commerce and Industry’s Committee on Precious Metals and Precious Stones, told R&P about implementing the SIIS PMPS (State Integrated Information...

Yesterday

GOLDNET.MARKET - “We want and are working to provide business with the opportunity to develop a lot of activity areas”

Today, almost all jewellery companies have their own wholesale websites, online stores, and social media pages. But a year ago, GOLDNET.MARKET, the first jewellery wholesale marketplace appeared in Russia, a new effective tool for the jewellery market...

20 september 2021

Platinum’s rare nature gives it additional value and appeal

Huw Daniel is the CEO of Platinum Guild International, overseeing market development activities in China, Japan, India and the USA, on behalf of the platinum producers of South Africa. Before taking up this role in 2015, Huw ran PGI USA for 12 years...

13 september 2021

Marco Carniello: We want to continue to be the engine boosting the jewellery industry

Italian Exhibition Group (IEG) is a leader in Italy in the organisation of trade fairs and one of the main operators in the trade fair and conference sector at European level, with structures in Rimini and Vicenza, as well as further sites in...

06 september 2021

There is a significant need for smart and technological financial solutions in the diamond industry

MDPS, the Israeli start-up Fintech company from the Mazalit Group is gearing up to enter the diamond industry soon. Zeev Maimon, the CEO of MDPS is also the Founder / CEO of MAZALIT, a B2B payment platform designed and dedicated to the global diamond...

30 august 2021

De Beers taking 'serious look' at diamonds as investment

20 may 2009

The drop in traditional demand for diamonds has De Beers taking a "serious look" at an alternative market for the stones – diamonds for investment, a company spokeswoman confirmed to National Jeweler.
De Beers spokeswoman Lynette Gould said over the last few months, a number of people - both representatives of high-net-worth individuals and funds – have approached De Beers expressing interest in investing in diamonds as an asset, likely due to the recent investment boom in commodities.
"These approaches," she said, "have caused us to have a serious look at this opportunity."
Gould notes that while De Beers traditionally has not been interested in diamonds as an investment – fearing that it would cause price volatility and speculation that could ruin the market for the stones as a luxury product – the "changing business environment" has the diamond giant changing its tune.
"Diamonds for investment could offer an, as yet untapped, further source of demand," Gould said.
Gould's response came after an article appeared on Friday in London's Financial Times, stating that De Beers has launched a "global campaign" to convince investors that diamonds are on par with gold as a safe haven for investment.
Gould, however, stopped short of calling De Beers' current interest in diamonds as an investment a "campaign" on the same level as the enduring-value campaign it used to promote diamonds this past holiday season.
"It's just something we're looking into, very early days," she said.
She also noted that De Beers' "core messages" around diamonds as the ultimate symbol of love and romance aren't changing.
"Diamonds are always in fashion, like the little black dress of jewelry," she said. "They're elegant and timeless. These are foundations on which our industry is built and should always be front of mind."