Platinum’s rare nature gives it additional value and appeal

Huw Daniel is the CEO of Platinum Guild International, overseeing market development activities in China, Japan, India and the USA, on behalf of the platinum producers of South Africa. Before taking up this role in 2015, Huw ran PGI USA for 12 years...

13 september 2021

Marco Carniello: We want to continue to be the engine boosting the jewellery industry

Italian Exhibition Group (IEG) is a leader in Italy in the organisation of trade fairs and one of the main operators in the trade fair and conference sector at European level, with structures in Rimini and Vicenza, as well as further sites in...

06 september 2021

There is a significant need for smart and technological financial solutions in the diamond industry

MDPS, the Israeli start-up Fintech company from the Mazalit Group is gearing up to enter the diamond industry soon. Zeev Maimon, the CEO of MDPS is also the Founder / CEO of MAZALIT, a B2B payment platform designed and dedicated to the global diamond...

30 august 2021

The future for synthetics lies in that it has become possible to grow a stone you want and make what you want out of it

Alex Popov, President of the Moscow Diamond Exchange and head of the Âme jewelry brand, which uses lab-grown diamonds to produce jewelry, sat for an interview with Rough&Polished sharing his views on the coexistence of natural and man-made diamonds in...

23 august 2021

De Beers’ GemFair ropes in more than 160 Sierra Leone artisanal miners

De Beers inaugurated its GemFair pilot programme in Sierra Leone’s Kono District with 14-member mine sites in 2018 to create a secure route to market for ethically sourced artisanal and small-scale diamonds. GemFair programme manager Ruby Stocklin-Weinberg...

16 august 2021

De Beers Marketing Strategist Lamb to Leave

22 january 2009

David Lamb, chief strategic officer of De Beers’ marketing unit, Forevermark, will be leaving De Beers at the end of this month, the company confirmed. Lamb led and managed Forevermark's product strategy and creative design since its inception in 2007, RAPAPORT reported. “With this now confidently in place for the next two or three years, it now seems a likely time for David to explore new challenges,” Lynette Gould, De Beers spokesperson, wrote in an email.
Forevermark, De Beers’ premiere diamond brand, was launched in 2008 in the Far East and the company plans further rollouts this year in Japan, Taiwan, India and South Africa. To emphasize the launch, De Beers renamed its entire marketing department after the brand.
Lamb previously served as global business director at branding company JWT, where he handled the De Beers account for five years before being appointed director of worldwide marketing at De Beers in 2006. At JWT he helped create some of De Beers legendary campaigns including the "Past, Present, Future" three-stone ring campaign. He was also instrumental in rolling out De Beers recent Christmas media splash stressing a consumer focus on "fewer, better things." De Beers is currently undergoing a review of staff at all its operations including its global mining facilities, its London headquarters and its respective DTC operations around the world.