Lab-grown diamonds will eventually dominate the fashion markets across the world, predicts Rohan Siroya, CEO of Evermore

Rohan Siroya, the scion of the Siroya jewellery empire, has a clear ambition to catapult the company into the next phase of development and continued success. Having honed his skills as a real estate developer in Mumbai, Rohan has demonstrated his versatility...


De Beers to start production at SA's Venetia underground project this year, establishes JV with Endiama in Angola

De Beers is expected to begin production at its Venetia underground project in South Africa this year, almost two years behind the initial commence date. Construction of the underground project started in 2013 and first production was targeted or 2021...

30 january 2023

“Although we’re the 7th world gold producers, we have to buy the metal in USA”

With more than 45 years in the industry, Clemente Guevara runs New Fashion Peru, one of the three largest jewelry companies in the country. All together control the 90% of a 120-million-dollar jewelry export market. Mr. Guevara is also a member of...

23 january 2023

Consumers are testing a vastly less-expensive alternative to natural diamonds - Vin Lee, CEO of Grand Metropolitan

Vin Lee, the self-made billionaire CEO of Grand Metropolitan of USA, is popular as the 'King of Luxury'. The Beverly Hills family office 'Grand Metropolitan' is a $7 billion AUM privately held luxury goods holding company with a 60-brand...

16 january 2023

"Surat Diamond Bourse will become the voice of industry in the coming days," says Vallabhbhai Patel, Chairman of the Surat Diamond Bourse

Vallabhbhai Patel, Chairman of the Surat Diamond Bourse, looks towards the Surat Diamond Bourse (SDB) to play an important role in turning Surat into the world’s largest manufacturing and trading diamond hub in a short period. Vallabhbhai dreamed...

09 january 2023

UAE diamond brand Evermore to dazzle Indian market with big entry plans

23 january 2023

Evermore, the popular diamond brand from Dubai-based Siroya ALTR, is set to dazzle the Indian market, with plans to open stores in metros and major cities. The company is also scouting for a big name from the Indian film industry to rope in as its brand ambassador to make a splash in the highly competitive sub-continent market, as per a report in Arabian Times.
Rohan Siroya, founder of 'Evermore', reportedly told Arabian Business, “We will have our first store in Pune in the Western Indian state of Maharashtra, followed by two more stores in the city and one in Delhi in the next few months."
Siroya ALTR, a joint venture between well-known UAE-based jewellery brand Siroya and New York-based ALTR-created diamonds, has earmarked $500,000 for its initial India entry plans, which will be increased significantly as its expansion plans gather more momentum going forward.

Aruna Gaitonde, Editor in Chief of the Asian Bureau, Rough&Polished