Is it worth buying a diamond ring?

Today, the internet provides a piece of free-flowing information to everyone worldwide. Keeping the prices of any product secret is near to impossible. Social media and consumer feedbacks are challenging for a company to set prices on their own. The...

24 january 2022

New Angolan diamond marketing policy helps lift rough prices – Wetherall

The Angolan administration of President João Lourenço introduced technical regulations for its new diamond marketing policy in 2018 whose objective was to improve the attractiveness and competitiveness of the national diamond industry and grow outside...

17 january 2022

LGDs will continue to be an option for consumers, from the high-quality bridal market to the fashion market

Richard Garard is a founding member of the International Grown Diamond Association, which was established in 2016.  He serves on the Executive Committee of IGDA as President and Secretary General. IGDA was created to represent, promote and...

10 january 2022

Everything is design and design is everything

Born in the Basra pearls family, the first private jewelers to royal families, Ashraf Motiwala is the fourth generation to carry forward the legacy of A S Motiwala. Spearheading the prestigious family legacy, Ashraf Motiwala felt the need to breathe...

03 january 2022

Typical Jeweller is the initiative to promote the Russian jewellery industry

Typical Jeweller is one of the largest websites on the Russian Internet for the new generation jewellers. The total audience, including social media, is over 100,000 people per month. Every day, the latest news from the jewellery industry, educational...

27 december 2021

Smiling Rocks launches Holiday Campaign 2021 - ’All about Love and Warmth’

01 december 2021
Smiling Rocks, a lab-grown diamond jewelry brand that aims to build a chain of smiles through sustainable luxury, has launched a new global Holiday Campaign to celebrate the happiness and spread smiles with loved ones.
The company launched this campaign on 20th November, with the brand putting a new spin on the excitement of sharing and gifting to each other.
Together with the start of the campaign “All about Love and Warmth”, the brand introduced a series of spectacular lab-grown diamond jewelry from its best sellers of engagement rings, fashion jewelry, and selected designs for Men’s Solitaire Engagement ring.
Smiling Rocks has launched this campaign with over 400+ retail partners’ stores and online affiliate partners in the USA and worldwide. The campaign will be seen on the Times Square billboard in the Holiday Season Time and across social media platforms.
“It is the most exciting and anticipated time of the year! Everyone is looking forward to creating new and memorable memories with their loved ones and sharing the sweetness of gifting to one another. We are here to spread smiles together with everyone through our passion and love of jewelry”, says Zulu Ghevriya, CEO and Co-founder of Smiling Rocks.

Aruna Gaitonde, Editor in Chief of the Asian Bureau, Rough&Polished