Lab-grown diamonds will eventually dominate the fashion markets across the world, predicts Rohan Siroya, CEO of Evermore

Rohan Siroya, the scion of the Siroya jewellery empire, has a clear ambition to catapult the company into the next phase of development and continued success. Having honed his skills as a real estate developer in Mumbai, Rohan has demonstrated his versatility...


De Beers to start production at SA's Venetia underground project this year, establishes JV with Endiama in Angola

De Beers is expected to begin production at its Venetia underground project in South Africa this year, almost two years behind the initial commence date. Construction of the underground project started in 2013 and first production was targeted or 2021...

30 january 2023

“Although we’re the 7th world gold producers, we have to buy the metal in USA”

With more than 45 years in the industry, Clemente Guevara runs New Fashion Peru, one of the three largest jewelry companies in the country. All together control the 90% of a 120-million-dollar jewelry export market. Mr. Guevara is also a member of...

23 january 2023

Consumers are testing a vastly less-expensive alternative to natural diamonds - Vin Lee, CEO of Grand Metropolitan

Vin Lee, the self-made billionaire CEO of Grand Metropolitan of USA, is popular as the 'King of Luxury'. The Beverly Hills family office 'Grand Metropolitan' is a $7 billion AUM privately held luxury goods holding company with a 60-brand...

16 january 2023

"Surat Diamond Bourse will become the voice of industry in the coming days," says Vallabhbhai Patel, Chairman of the Surat Diamond Bourse

Vallabhbhai Patel, Chairman of the Surat Diamond Bourse, looks towards the Surat Diamond Bourse (SDB) to play an important role in turning Surat into the world’s largest manufacturing and trading diamond hub in a short period. Vallabhbhai dreamed...

09 january 2023

Smiling Rocks launches Holiday Campaign 2021 - ’All about Love and Warmth’

01 december 2021
Smiling Rocks, a lab-grown diamond jewelry brand that aims to build a chain of smiles through sustainable luxury, has launched a new global Holiday Campaign to celebrate the happiness and spread smiles with loved ones.
The company launched this campaign on 20th November, with the brand putting a new spin on the excitement of sharing and gifting to each other.
Together with the start of the campaign “All about Love and Warmth”, the brand introduced a series of spectacular lab-grown diamond jewelry from its best sellers of engagement rings, fashion jewelry, and selected designs for Men’s Solitaire Engagement ring.
Smiling Rocks has launched this campaign with over 400+ retail partners’ stores and online affiliate partners in the USA and worldwide. The campaign will be seen on the Times Square billboard in the Holiday Season Time and across social media platforms.
“It is the most exciting and anticipated time of the year! Everyone is looking forward to creating new and memorable memories with their loved ones and sharing the sweetness of gifting to one another. We are here to spread smiles together with everyone through our passion and love of jewelry”, says Zulu Ghevriya, CEO and Co-founder of Smiling Rocks.

Aruna Gaitonde, Editor in Chief of the Asian Bureau, Rough&Polished