GOLDNET.MARKET - “We want and are working to provide business with the opportunity to develop a lot of activity areas”

Today, almost all jewellery companies have their own wholesale websites, online stores, and social media pages. But a year ago, GOLDNET.MARKET, the first jewellery wholesale marketplace appeared in Russia, a new effective tool for the jewellery market...

Yesterday

Platinum’s rare nature gives it additional value and appeal

Huw Daniel is the CEO of Platinum Guild International, overseeing market development activities in China, Japan, India and the USA, on behalf of the platinum producers of South Africa. Before taking up this role in 2015, Huw ran PGI USA for 12 years...

13 september 2021

Marco Carniello: We want to continue to be the engine boosting the jewellery industry

Italian Exhibition Group (IEG) is a leader in Italy in the organisation of trade fairs and one of the main operators in the trade fair and conference sector at European level, with structures in Rimini and Vicenza, as well as further sites in...

06 september 2021

There is a significant need for smart and technological financial solutions in the diamond industry

MDPS, the Israeli start-up Fintech company from the Mazalit Group is gearing up to enter the diamond industry soon. Zeev Maimon, the CEO of MDPS is also the Founder / CEO of MAZALIT, a B2B payment platform designed and dedicated to the global diamond...

30 august 2021

The future for synthetics lies in that it has become possible to grow a stone you want and make what you want out of it

Alex Popov, President of the Moscow Diamond Exchange and head of the Âme jewelry brand, which uses lab-grown diamonds to produce jewelry, sat for an interview with Rough&Polished sharing his views on the coexistence of natural and man-made diamonds in...

23 august 2021

NDC‘s Ad Campaign starring Ana de Armas launches today

08 september 2021
The Natural Diamond Council (NDC) announces the launch of its second global ‘For Moments Like No Other’ advertising campaign inspired by a singular, direct manifesto: “Love Life,” says a press release from the Council. 
The campaign stars the actress and NDC Global Ambassador, Ana de Armas. “Diamond jewelry sales have seen record-breaking growth as we emerge from the pandemic,” said David Kellie, CEO of Natural Diamond Council. “Consumers are eager to create new memories and natural diamonds are synonymous with celebrating life’s moments. This campaign emanates the ‘Love Life’ manifesto to the core. We’re thrilled to have Ana de Armas back with us for another year to share the magic of natural diamonds with a global audience.”

news_08092021_ndc.png
Image credit: NDC

Ms. de Armas radiates throughout the Mallorca, Spain-shot campaign, fully embodying “Love Life” as an inspirational call to action, and rejoicing in various social settings as natural diamonds help to generate new memories. Ms. de Armas was approached for the sophomore ‘For Moments Like No Other’ campaign as she radiantly captures a zest for life alongside a deep appreciation of natural diamonds. 
“I hope this campaign brings joy and hope to everyone. I hope that it inspires people to love stronger, to enjoy every minute and cherish the moments of happiness with their loved ones. It was an amazing experience working with this incredible team and I couldn’t be happier to be working again with the Natural Diamond Council.” said Ms. de Armas.
Ms de Armas wears an 11-piece diamond jewelry collection that was custom designed for the campaign by the Brooklyn-based jewelry designer Malyia McNaughton.
Kristina Buckley Kayel, Managing Director of NDC says: “The original and modern collection has inspired and mobilized major manufacturers and NDC’s retailer network to carry or create versions of these IP-protected designs as they prepare themselves for the holiday season and beyond.” 
The collection will launch together with the campaign on September 8th, showcased in an immersive look book on a dedicated campaign website housed on naturaldiamonds.com, which has received over 100 million visitors since its launch in June 2020. 

Aruna Gaitonde, Editor in Chief of the Asian Bureau, Rough&Polished