Platinum’s rare nature gives it additional value and appeal

Huw Daniel is the CEO of Platinum Guild International, overseeing market development activities in China, Japan, India and the USA, on behalf of the platinum producers of South Africa. Before taking up this role in 2015, Huw ran PGI USA for 12 years...

13 september 2021

Marco Carniello: We want to continue to be the engine boosting the jewellery industry

Italian Exhibition Group (IEG) is a leader in Italy in the organisation of trade fairs and one of the main operators in the trade fair and conference sector at European level, with structures in Rimini and Vicenza, as well as further sites in...

06 september 2021

There is a significant need for smart and technological financial solutions in the diamond industry

MDPS, the Israeli start-up Fintech company from the Mazalit Group is gearing up to enter the diamond industry soon. Zeev Maimon, the CEO of MDPS is also the Founder / CEO of MAZALIT, a B2B payment platform designed and dedicated to the global diamond...

30 august 2021

The future for synthetics lies in that it has become possible to grow a stone you want and make what you want out of it

Alex Popov, President of the Moscow Diamond Exchange and head of the Âme jewelry brand, which uses lab-grown diamonds to produce jewelry, sat for an interview with Rough&Polished sharing his views on the coexistence of natural and man-made diamonds in...

23 august 2021

De Beers’ GemFair ropes in more than 160 Sierra Leone artisanal miners

De Beers inaugurated its GemFair pilot programme in Sierra Leone’s Kono District with 14-member mine sites in 2018 to create a secure route to market for ethically sourced artisanal and small-scale diamonds. GemFair programme manager Ruby Stocklin-Weinberg...

16 august 2021

ALROSA introduces revolutionary nanomarking technology to trace diamonds

07 july 2021
ALROSA has introduced a ground-breaking diamond-tracing technology using non-invasive laser marking, the company's media communications service reported. 
Unlike traditional laser engraving, this laser marking cannot be destroyed or polished off. It distinguishes ALROSA’s diamonds from other ones, including lab-grown, and allows them to be uniquely identified, providing detailed information about the diamonds’ origins.
Consumer surveys in the key diamond markets of the United States and China indicate that diamond tracing is an important factor when making purchases. Tracing involves registering all stages of a diamond’s life from the mine to the jewellery store to guarantee its origin.
Unlike other tracing methods which are based on keeping a digital copy of the diamond, ALROSA physical nanomarking allows the precious stone to be identified with 100% accuracy. It also differs from other engraving technologies which mark closer to the surface of the diamond. ALROSA’s laser nanomark is imprinted inside the crystal lattice, across the atomic structure of the entire diamond, making it invisible without a scanner. Diamonds with such nanomarkings have been many times successfully certified by the GIA, the industry’s biggest certification centre.
The mark is a three-dimensional code linked to the ALROSA Provenance platform. It offers in-depth information about the diamond's origin and characteristics, as well as a unique identification number, photo, video and details about how it has been cut.
The company is offering its partners marked diamonds and the equipment to read them. Scanning the code takes less than a minute and will eventually be optimised to ensure even greater efficiency.
ALROSA is currently seeking patents for the new technology in the world’s major diamond-trading centres, and has started application processes in the US, China, Hong Kong, Macao, Taiwan, the UK, Israel, Belgium and India.
Sergey Ivanov, CEO of ALROSA, said: “By purchasing jewellery with a diamond protected by a nanomark, the buyer can be sure that it was actually made by ALROSA: the three-dimensional code embedded in the diamond is linked to its unique identifier and digital passport on the company's database, which also includes details of the socio-economic benefits associated with its production.”

Alex Shishlo for Rough&Polished