GOLDNET.MARKET - “We want and are working to provide business with the opportunity to develop a lot of activity areas”

Today, almost all jewellery companies have their own wholesale websites, online stores, and social media pages. But a year ago, GOLDNET.MARKET, the first jewellery wholesale marketplace appeared in Russia, a new effective tool for the jewellery market...

20 september 2021

Platinum’s rare nature gives it additional value and appeal

Huw Daniel is the CEO of Platinum Guild International, overseeing market development activities in China, Japan, India and the USA, on behalf of the platinum producers of South Africa. Before taking up this role in 2015, Huw ran PGI USA for 12 years...

13 september 2021

Marco Carniello: We want to continue to be the engine boosting the jewellery industry

Italian Exhibition Group (IEG) is a leader in Italy in the organisation of trade fairs and one of the main operators in the trade fair and conference sector at European level, with structures in Rimini and Vicenza, as well as further sites in...

06 september 2021

There is a significant need for smart and technological financial solutions in the diamond industry

MDPS, the Israeli start-up Fintech company from the Mazalit Group is gearing up to enter the diamond industry soon. Zeev Maimon, the CEO of MDPS is also the Founder / CEO of MAZALIT, a B2B payment platform designed and dedicated to the global diamond...

30 august 2021

The future for synthetics lies in that it has become possible to grow a stone you want and make what you want out of it

Alex Popov, President of the Moscow Diamond Exchange and head of the Âme jewelry brand, which uses lab-grown diamonds to produce jewelry, sat for an interview with Rough&Polished sharing his views on the coexistence of natural and man-made diamonds in...

23 august 2021

PGI Report: Platinum leads to overall jewellery market recovery

15 march 2021
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Фото: PGI


Platinum Guild International’s (PGI) Q4 2020 report says that platinum has been instrumental in leading the overall jewellery industry recovery in 2020 across key markets like China, India, Japan and the USA. Despite hit severely by the pandemic in 2020, the industry moved fast to adapt its sales and marketing efforts in each market. 
Huw Daniel, CEO of PGI says, “Retailers and manufacturers have prioritised platinum in their merchandising selections with strong consumer appetite for fine jewellery purchases in 2021 which bodes well for continued growth into 2021.”
China’s economy ended on a strong note in Q4, indicating it as the strongest market globally for jewellery industry growth. Platinum jewellery remains well-positioned following the launch of branded collections. 
PGI USA indicates that Platinum unit sales showed a remarkable increase, registering 14% year-on-year growth in Q4, soaring in high-ticket categories including diamond jewellery and bridal. Leading brands have started to prioritize platinum with significant success.
In India, PGI’s 30 strategic retail partners reported 25% year-on-year growth in platinum sales in Q4, on the back of effective marketing efforts after the prolonged lockdown, taking advantage of pent-up demand during the festival season. 
Japan showed that Platinum was the best performing white metal for jewellery in Japan in Q4. PGI launched “Platinum Woman”, a new platinum collection featured online and in three of Japan’s leading retailers. The campaign was headlined by Mikako Tabe, a celebrity hugely popular with Japan’s young females, offering an upbeat platinum message for the next generation of consumers.

Aruna Gaitonde, Editor in Chief of the Asian Bureau, Rough&Polished