GOLDNET.MARKET - “We want and are working to provide business with the opportunity to develop a lot of activity areas”

Today, almost all jewellery companies have their own wholesale websites, online stores, and social media pages. But a year ago, GOLDNET.MARKET, the first jewellery wholesale marketplace appeared in Russia, a new effective tool for the jewellery market...

20 september 2021

Platinum’s rare nature gives it additional value and appeal

Huw Daniel is the CEO of Platinum Guild International, overseeing market development activities in China, Japan, India and the USA, on behalf of the platinum producers of South Africa. Before taking up this role in 2015, Huw ran PGI USA for 12 years...

13 september 2021

Marco Carniello: We want to continue to be the engine boosting the jewellery industry

Italian Exhibition Group (IEG) is a leader in Italy in the organisation of trade fairs and one of the main operators in the trade fair and conference sector at European level, with structures in Rimini and Vicenza, as well as further sites in...

06 september 2021

There is a significant need for smart and technological financial solutions in the diamond industry

MDPS, the Israeli start-up Fintech company from the Mazalit Group is gearing up to enter the diamond industry soon. Zeev Maimon, the CEO of MDPS is also the Founder / CEO of MAZALIT, a B2B payment platform designed and dedicated to the global diamond...

30 august 2021

The future for synthetics lies in that it has become possible to grow a stone you want and make what you want out of it

Alex Popov, President of the Moscow Diamond Exchange and head of the Âme jewelry brand, which uses lab-grown diamonds to produce jewelry, sat for an interview with Rough&Polished sharing his views on the coexistence of natural and man-made diamonds in...

23 august 2021

Natural Diamond Council’s first celebrity campaign stars actress Ana de Armas

21 september 2020
cxnAFDSO_400x400.jpgNatural Diamond Council (NDC) has announced its New Global Advertising Campaign starring Actress Ana de Armas. She will be NDC’s Global Ambassador fronting ‘Only Natural Diamonds’ first-ever global advertising campaign ‘For Moments Like No Other.’
The campaign also marks many other firsts for the Natural Diamond Council, the first celebrity-fronted campaign for the diamond category; the first campaign dedicated to NDC’s “Only Natural Diamonds” platform; the first marketing initiative by the NDC to showcase such a diverse roster of jewelry designers that work with natural diamonds in innovative and modern ways.
The multipart campaign celebrates beautiful natural diamond jewelry and its significance across different relationships - love, freedom, friendship and family - for meaningful moments like no other, whether big or small. The campaign also ushers in the next chapter for natural diamonds, one that is exciting, energetic, and driven by connection and experience.

Aruna Gaitonde, Editor in Chief of the Asian Bureau, Rough & Polished