The need for significant capital investments will be the main trend in the diamond mining industry in 2021-2030

The prospects of the diamond industry in the post-crisis period are discussed by the Rough&Polished correspondent with Sergey Mityukhin, Candidate of Geological and Mineralogical Sciences, Honored Geologist of the Russian Federation.

06 july 2020

Young Diamantaires: We create initiatives for the benefit of diamond communities worldwide

The World Federation of Diamond Bourses recently launched its Young Diamantaires website. The organization has worked for the past four years with young members of the diamond community all over the world to create a platform through which they can express...

29 june 2020

Those who implement the right anti-crisis strategies have more chances

It is not surprising that because of the pandemic and the crisis, the most heated debate in the jewellery industry is about what is happening and the possible ways of survival. Irina Slesareva, an expert, art director of the Russian Diamond Line contest...

22 june 2020

The secondary diamond market in Russia is not mature although its prospects are huge

Pavel Barannik, the founder and head of the Moscow Gemological Laboratory, the founder of the Gemological Institute and President of the Moscow Diamond Club, graduated from the Gemological Institute of America (GIA). He is an expert and consultant...

15 june 2020

Johan Erikson: The industry needs to spend more on advertising and marketing

First Element is a fully independent Diamond Services Company registered in Belgium, Botswana, South Africa and Dubai. First Element is committed to providing a world class diamond service aimed at adding value to the entire supply chain, from the daily...

08 june 2020

PGI Report: China’s platinum jewellery industry on the recovery path

18 june 2020

The latest Platinum Jewellery Business Review (PJBR) indicates positive momentum for the platinum jewellery industry later this year, with China leading the recovery in Q2. According to PGI’s quarterly research, despite jewellery demand beginning to falter in Q1 2020 due to the impact of COVID-19, platinum is better positioned globally due to the low metal price combined with the newly launched collections to attract young consumers, and the competitive landscape compared to other jewellery categories. 

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                         Image credit: Platinum Guild


Huw Daniel, CEO of Platinum Guild International, said: “In an unexpected turn of events, the high price of gold has made platinum more attractive for jewellers. Coupled with the successful launch of branded collections and targeted campaigns, confidence in China has increased. These factors, combined with a reduction in experiential spending suggest that platinum demand could see a recovery in jewellery, as early indicators from Q2 show.”
Despite the overall pandemic-related disruptions across the jewellery industry, Chinese jewellers are investing more on platinum. In Q1, platinum jewellers took advantage of low prices to stockpile and order new products and PGI’s partners have already recorded a gradual recovery in the second quarter indicating improved sentiment for the platinum jewellery industry.
PGI is also working with partners on campaigns across China and is relaunching the Reboot Campaign in Henan province in June. This is a similar programme to the successful 2019 Reboot Campaign which was initiated in Guangdong with 252 retail stores and 7 manufacturers in the region.

Aruna Gaitonde, Editor in Chief of the Asian Bureau, Rough & Polished