Academician Pokhilenko: The situation with rough diamonds in the Russian Federation will start changing for the worse as early as 2025

Nikolai Petrovich Pokhilenko, Academician of the Russian Academy of Sciences (RAS), Deputy Chairman of the Siberian Branch (SB) of the RAS, Scientific Director of the Institute of Geology and Mineralogy of the SB of the RAS, is a prominent...

11 january 2021

Ilgiz Fazulzyanov: For a creator, the quarantine is the time to work on future masterpieces

Ilgiz Fazulzyanov is a successful and internationally recognized jewellery designer. He received his academic art education in Kazan and moved to Moscow in the 1990s where he lives and works now. His brand, Ilgiz F., is well known among true connoisseurs...

04 january 2021

Botswana Diamonds keen to mine KX36 kimberlite if found commercial

Botswana Diamonds intends to mine the KX36 kimberlite, which it recently acquired from Petra Diamonds if found commercial. The high-grade KX36 kimberlite pipe is part of the three Prospecting Licenses in the Central Kalahari Game Reserve in Botswana...

28 december 2020

‘We expect to completely open the Bourse for business by Q1 of the Year 2022,’ assures Vallabhbhai Patel, Chairman, SDB

Vallabhbhai Patel, Chairman of the Surat Diamond Bourse, dreamed of building the world’s largest commercial building in Surat for the Indian diamond industry. He conceptualized the ‘Surat Diamond Bourse’ (SDB), which is set to redefine...

21 december 2020

An opportunity to show your products and occupy your niche

Recently, GOLDNET.MARKET, the first jewellery wholesale marketplace, appeared on the Russian jewellery market. Vladimir Pilyushin, one of the founders of GOLDNET.MARKET, editor-in-chief of the ‘Russkyi Yuvelir’ (Russian Jeweller) magazine...

14 december 2020

ALROSA to launch an advertising diamond campaign featuring the symbols of Russia

29 may 2020

news_01062020_rostender.pngRussian diamond mining company ALROSA intends to launch a world-class campaign to promote diamond jewellery, says
Thus, the diamond giant announced a tender for specialists in audio-visual production.
The tender will be held on July 9, following which ALROSA will sign an agreement with the winner for 151.4 million rubles.
Applications for the tender can be submitted until June 8.
In addition to a number of promotional products, ALROSA is reportedly planning to release highly artistic short films. The first 1.5-minute short film is expected to be launched in English and Chinese featuring a model from the Baltic states, a swan and a bear.
Another video - in English, Chinese and Russian - will be shorter - just one minute - with the ballerina of the Bolshoi or Mariinsky Theaters starring in it.
According to the report, the videos will be broadcast on all possible media resources.

Victoria Quiri, Correspondent of the European Bureau, Rough & Polished, Strasbourg