Part 2: KPCSC wants Russia to help end impasse on new definition of conflict diamonds

In the first installment of this two-part exclusive interview with Shamiso Mtisi, the coordinator of the Kimberley Process Civil Society Coalition (KPCSC), we focused on illegal diamond mining in the continent and where the contraband ends up...

25 october 2021

Part 1: KPCSC gives insight into illegal diamond mining, trading in Africa

Although the diamond watchdog Kimberley Process (KP) prides itself for significantly reducing the flow of conflict goods since its establishment in 2003, the Kimberley Process Civil Society Coalition (KPCSC) alleged that illegal diamond...

18 october 2021

The jewelry industry in Russia needs to be upgraded in a serious way

Dina Nasyrova is a vice-president of the International Jewelry Exhibition-Congress J-1 recently hosted by the Atrium of Gostiny Dvor in Moscow. As a partner and the Muse of the famous jeweler Ilgiz Fazulzyanov, she actively participated in the preparation...

11 october 2021

Smiling Rocks, a philanthropic business model, inspires companies to work for betterment of the world

Zulu Ghevriya, the CEO and Co-Founder of Smiling Rocks, Founder of Vedantti Jewellery and Managing Director of Prism Group has been in the diamond and jewellery industry for over 20 years. Zulu started his business, Prism Group, as a natural diamond...

04 october 2021

Work hard and you will find success

Eduard Utkin, Director General of the “Jewellers’ Guild of Russia” Association, expert of the RF Chamber of Commerce and Industry’s Committee on Precious Metals and Precious Stones, told R&P about implementing the SIIS PMPS (State Integrated Information...

27 september 2021

ALROSA to launch an advertising diamond campaign featuring the symbols of Russia

29 may 2020

news_01062020_rostender.pngRussian diamond mining company ALROSA intends to launch a world-class campaign to promote diamond jewellery, says
Thus, the diamond giant announced a tender for specialists in audio-visual production.
The tender will be held on July 9, following which ALROSA will sign an agreement with the winner for 151.4 million rubles.
Applications for the tender can be submitted until June 8.
In addition to a number of promotional products, ALROSA is reportedly planning to release highly artistic short films. The first 1.5-minute short film is expected to be launched in English and Chinese featuring a model from the Baltic states, a swan and a bear.
Another video - in English, Chinese and Russian - will be shorter - just one minute - with the ballerina of the Bolshoi or Mariinsky Theaters starring in it.
According to the report, the videos will be broadcast on all possible media resources.

Victoria Quiri, Correspondent of the European Bureau, Rough & Polished, Strasbourg