Part 2: KPCSC wants Russia to help end impasse on new definition of conflict diamonds

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25 october 2021

Part 1: KPCSC gives insight into illegal diamond mining, trading in Africa

Although the diamond watchdog Kimberley Process (KP) prides itself for significantly reducing the flow of conflict goods since its establishment in 2003, the Kimberley Process Civil Society Coalition (KPCSC) alleged that illegal diamond...

18 october 2021

The jewelry industry in Russia needs to be upgraded in a serious way

Dina Nasyrova is a vice-president of the International Jewelry Exhibition-Congress J-1 recently hosted by the Atrium of Gostiny Dvor in Moscow. As a partner and the Muse of the famous jeweler Ilgiz Fazulzyanov, she actively participated in the preparation...

11 october 2021

Smiling Rocks, a philanthropic business model, inspires companies to work for betterment of the world

Zulu Ghevriya, the CEO and Co-Founder of Smiling Rocks, Founder of Vedantti Jewellery and Managing Director of Prism Group has been in the diamond and jewellery industry for over 20 years. Zulu started his business, Prism Group, as a natural diamond...

04 october 2021

Work hard and you will find success

Eduard Utkin, Director General of the “Jewellers’ Guild of Russia” Association, expert of the RF Chamber of Commerce and Industry’s Committee on Precious Metals and Precious Stones, told R&P about implementing the SIIS PMPS (State Integrated Information...

27 september 2021

WFDB launches digital campaign to promote Get Diamonds to retailers

29 may 2020

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Image credit: Get Diamonds


The World Federation of Diamond Bourses (WFDB) is launching an international digital marketing campaign to introduce Get Diamonds to jewelry retailers. 
The campaign, which will run on social media and search engines, is focused in the first stage on jewelers, major brands, manufacturers and other diamond buyers in the United States, diamondworld.net reports.
Get Diamonds, which was acquired by the WFDB only a few weeks ago, is now the largest B2B online trading platform for polished diamonds, with over 1.2 million stones listed at a total value of $5.5 billion. 
The WFDB is determined to make its platform the go-to address for American jewelers seeking to source loose diamonds. To achieve that end, it has invested heavily in streamlining and upgrading the platform. 
Yoram Dvash, Acting President of the WFDB and President of the Israel Diamond Exchange, said: “Get Diamonds is the premier online marketplace for sourcing loose stones. With such a huge inventory it offers jewelers goods in all categories and at every price point. It is easy, convenient and fast, and it is free for buyers. It’s definitely a no-brainer and we want US retailers to know this.”
Dvash added that it is also important for jewelers to know that Get Diamonds is non-profit and transparent, and that it was created ‘By the industry, for the industry.’  
The WFDB says that it the US campaign is only the first step in a greater marketing effort that is intended to reach markets in Asia, Europe, Latin America and Australia.

Alex Shishlo, Editor of the Rough&Polished European Bureau