GJEPC will focus on demand generation for diamonds and jewellery in the next two years

Mr. Vipul P Shah, Vice Chairman, GJEPC and also CEO & Managing Director of Asian Star Co. Ltd. has a rich experience in the diamond industry. His business acumen and professional conduct have contributed significantly in transforming a diamond manufacturing...

13 july 2020

The need for significant capital investments will be the main trend in the diamond mining industry in 2021-2030

The prospects of the diamond industry in the post-crisis period are discussed by the Rough&Polished correspondent with Sergey Mityukhin, Candidate of Geological and Mineralogical Sciences, Honored Geologist of the Russian Federation.

06 july 2020

Young Diamantaires: We create initiatives for the benefit of diamond communities worldwide

The World Federation of Diamond Bourses recently launched its Young Diamantaires website. The organization has worked for the past four years with young members of the diamond community all over the world to create a platform through which they can express...

29 june 2020

Those who implement the right anti-crisis strategies have more chances

It is not surprising that because of the pandemic and the crisis, the most heated debate in the jewellery industry is about what is happening and the possible ways of survival. Irina Slesareva, an expert, art director of the Russian Diamond Line contest...

22 june 2020

The secondary diamond market in Russia is not mature although its prospects are huge

Pavel Barannik, the founder and head of the Moscow Gemological Laboratory, the founder of the Gemological Institute and President of the Moscow Diamond Club, graduated from the Gemological Institute of America (GIA). He is an expert and consultant...

15 june 2020

DeBeers’ Forevermark upbeat about market recovery – report

28 may 2020

De Beers-owned retail brand Forevermark has registered a “strong” sales recovery at its stores in China since the outbreak of Covid-19, according to Rapaport.
Buyers in the populous Asian country are said to be returning to Forevermark’s stores “quicker” than projected and the brand’s jewellers have reported that the average sales price has remained stable, while the conversion rates in stores have doubled. 
“In China, Forevermark’s business has come back more rapidly than anticipated, as shoppers have begun to return to luxury goods, with branded jewelry, and bridal in particular, leading the recovery,” the company was quoted as saying. 

news_28052020_forevermark.png
Image credit: Forevermark (Facebook)



Forevermark chief executive Nancy Liu said diamonds will continue to serve as a powerful symbol of strength, resilience, beauty although the coronavirus pandemic will alter consumer expectations forever.
Forevermark’s US president Charles Stanley said the company will offer an expanded bridal product range. 
 “Throughout this crisis, we are seeing the significance of brands being maintained as consumers look to purchase fewer, better things that represent timelessness and have enduring value,” he was quoted as saying.
“The new collections we are bringing to market provide a breadth of product to connect with consumers across bridal, self-purchase and holiday occasions.”

Mathew Nyaungwa, Editor in Chief of the African Bureau, Rough&Polished