
They discussed the current diamond market dynamics, needed steps and a glimpse into the future with Edahn Golan.
The poll also shown the expectations that the market situation will improve by mid-2021.
Asked, if they are planning to spend more or less on marketing, than they did in the past, 60% of participants said that they plan to spend more. Another 38% intend to spend 25% more.
As regards their inventories with polished diamond prices falling, 62% of the event attenders answered that they are planning to sell low to acquire cash flow/liquidity. Thirty-eight percent are ready to hold on to stock and wait for the market to improve.
Alex Shishlo, Editor of the Rough&Polished European Bureau