Part 2: KPCSC wants Russia to help end impasse on new definition of conflict diamonds

In the first installment of this two-part exclusive interview with Shamiso Mtisi, the coordinator of the Kimberley Process Civil Society Coalition (KPCSC), we focused on illegal diamond mining in the continent and where the contraband ends up...

25 october 2021

Part 1: KPCSC gives insight into illegal diamond mining, trading in Africa

Although the diamond watchdog Kimberley Process (KP) prides itself for significantly reducing the flow of conflict goods since its establishment in 2003, the Kimberley Process Civil Society Coalition (KPCSC) alleged that illegal diamond...

18 october 2021

The jewelry industry in Russia needs to be upgraded in a serious way

Dina Nasyrova is a vice-president of the International Jewelry Exhibition-Congress J-1 recently hosted by the Atrium of Gostiny Dvor in Moscow. As a partner and the Muse of the famous jeweler Ilgiz Fazulzyanov, she actively participated in the preparation...

11 october 2021

Smiling Rocks, a philanthropic business model, inspires companies to work for betterment of the world

Zulu Ghevriya, the CEO and Co-Founder of Smiling Rocks, Founder of Vedantti Jewellery and Managing Director of Prism Group has been in the diamond and jewellery industry for over 20 years. Zulu started his business, Prism Group, as a natural diamond...

04 october 2021

Work hard and you will find success

Eduard Utkin, Director General of the “Jewellers’ Guild of Russia” Association, expert of the RF Chamber of Commerce and Industry’s Committee on Precious Metals and Precious Stones, told R&P about implementing the SIIS PMPS (State Integrated Information...

27 september 2021

More women in the US buying diamond jewelry for themselves

10 january 2020

More and more women in the United States are buying diamond jewelry themselves, and the giants of the jewelry industry expect to turn a diamond into a feminist symbol, writes
A new marketing tactic for jewelry houses called "For Me, From Me" is designed to encourage women to buy themselves diamond jewelry on the occasion of a birthday, promotion or just for fun. 

Image credit: For me, from me

In the US, where the number of marriages fell by 3% between 2000 and 2017, the diamond is now positioned as a symbol of femininity or even feminism. "Women today are more likely to live alone, they care about others, and it is more convenient for them to spend money on their own and reinvest it... The "For Me, From Me" campaign is a very good example of how the brand gives them this permission," says Alexis De Salva, senior analyst at the British marketing company Mintel. 
According to the De Beers jewelry house, the number of women who themselves finance the purchase of an engagement ring has doubled between 2013 and 2017. At the same time, women spend more money on its acquisition than their male partners: on average, $4,400 (about 3,930 euros) against $3,300 (about 2,950 euros).
According to Tina Smith, owner of a jewelry store in Boston, women are willing to pay more for higher quality. "We found that the more actively women participate in the purchase of an engagement ring, the higher the cost and quality of this ring," she says.

Alex Shishlo, Editor of the Rough&Polished European Bureau