Platinum’s rare nature gives it additional value and appeal

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Marco Carniello: We want to continue to be the engine boosting the jewellery industry

Italian Exhibition Group (IEG) is a leader in Italy in the organisation of trade fairs and one of the main operators in the trade fair and conference sector at European level, with structures in Rimini and Vicenza, as well as further sites in...

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The future for synthetics lies in that it has become possible to grow a stone you want and make what you want out of it

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Another Piece of Your Story campaign launched by JA shows success

24 december 2019

news_19092018_ja.pngJewelers of America (JA) said that its «Another Piece of Your Story»  campaign aiming at women purchasing jewelry themselves reached 3 million just in 6 months, as per Idex Online. 
The pilot was launched in Los Angeles to increase consumer purchases of jewelry. The campaign was an industry-wide collaboration created to increase consumer desire for jewelry.
It focused on female self-purchasers outside of traditional gift giving times. 
It reportedly comprised of paid social-media ads, an influencer program, and the Your Finest website.
JA is also said to have hired LA influencers to boost the campaign.
They were buying the jewelry at a retail jeweler and shared their experience on their social media pages, which showed high positive sentiment and engagement from their followers.
«The industry came together and we were able to execute a campaign by the industry, for the industry,»  David J. Bonaparte, JA president & CEO, was quoted as saying.
Jewelers of America (JA) - the national trade association for businesses serving the fine jewelry marketplace.

Victoria Quiri, Correspondent of the European Bureau, Rough&Polished, Strasbourg