Platinum’s rare nature gives it additional value and appeal

Huw Daniel is the CEO of Platinum Guild International, overseeing market development activities in China, Japan, India and the USA, on behalf of the platinum producers of South Africa. Before taking up this role in 2015, Huw ran PGI USA for 12 years...

13 september 2021

Marco Carniello: We want to continue to be the engine boosting the jewellery industry

Italian Exhibition Group (IEG) is a leader in Italy in the organisation of trade fairs and one of the main operators in the trade fair and conference sector at European level, with structures in Rimini and Vicenza, as well as further sites in...

06 september 2021

There is a significant need for smart and technological financial solutions in the diamond industry

MDPS, the Israeli start-up Fintech company from the Mazalit Group is gearing up to enter the diamond industry soon. Zeev Maimon, the CEO of MDPS is also the Founder / CEO of MAZALIT, a B2B payment platform designed and dedicated to the global diamond...

30 august 2021

The future for synthetics lies in that it has become possible to grow a stone you want and make what you want out of it

Alex Popov, President of the Moscow Diamond Exchange and head of the Âme jewelry brand, which uses lab-grown diamonds to produce jewelry, sat for an interview with Rough&Polished sharing his views on the coexistence of natural and man-made diamonds in...

23 august 2021

De Beers’ GemFair ropes in more than 160 Sierra Leone artisanal miners

De Beers inaugurated its GemFair pilot programme in Sierra Leone’s Kono District with 14-member mine sites in 2018 to create a secure route to market for ethically sourced artisanal and small-scale diamonds. GemFair programme manager Ruby Stocklin-Weinberg...

16 august 2021

Mini WeChat to sell blockchain-enabled diamonds

16 december 2019
news_16122019_wechat.pngChina’s jewelry retail will have a new tool to sell diamonds – a new Mini WeChat Program based on blockchain, which will help buyers to purchase stones having a completely transparent origin, characteristics and ownership history, said a statement distributed by ALROSA.
This is the first product to which Everledger is attracting its new investor Tencent, the creator of WeChat, one of the world's largest social networks and an online commerce platform. The new Mini WeChat application will offer diamonds produced by ALROSA and will fully trace their path to the end consumer. In addition, it will encourage brand differentiation in the highly competitive Chinese luxury market, allowing jewelers and retailers to interact with consumers in a new way.
Using Mini WeChat on their smartphones, customers can purchase a diamond within this program using WeChat Pay and receive a certificate containing unique information, as well as confirm its origin through the Everledger blockchain platform.
ALROSA will provide information on their diamonds extracted in Russia, thus enabling consumers to know the exact origin of each stone and have certainty around its sustainable and ethical footprint.
Pavel Vinikhin, Head of Diamonds of ALROSA (the company’s polishing branch), commented: “We are delighted to support this WeChat Mini Program with Everledger, as it reinforces our pursuit for guaranteeing the origin of our products. We believe that this collaboration with the most popular social media platform in China will help us to further strengthen our sales there.”
Evgeny Gokhberg, Head of Europe at Everledger, notes: “This is a groundbreaking initiative with the titans of the diamond and internet industries. We’re glad to partner with ALROSA, as we share the same goal of enabling more transparency to the market. By providing 100% certainty of a diamond’s origin and journey to the consumer, in an easy-to-experience online platform such as WeChat, we are confident that this innovation will set a new standard when it comes to traceability and responsible business practices.”

Victoria Quiri, Correspondent of the European Bureau, Rough&Polished, Strasbourg