Young Diamantaires: We create initiatives for the benefit of diamond communities worldwide

The World Federation of Diamond Bourses recently launched its Young Diamantaires website. The organization has worked for the past four years with young members of the diamond community all over the world to create a platform through which they can express...

29 june 2020

Those who implement the right anti-crisis strategies have more chances

It is not surprising that because of the pandemic and the crisis, the most heated debate in the jewellery industry is about what is happening and the possible ways of survival. Irina Slesareva, an expert, art director of the Russian Diamond Line contest...

22 june 2020

The secondary diamond market in Russia is not mature although its prospects are huge

Pavel Barannik, the founder and head of the Moscow Gemological Laboratory, the founder of the Gemological Institute and President of the Moscow Diamond Club, graduated from the Gemological Institute of America (GIA). He is an expert and consultant...

15 june 2020

Johan Erikson: The industry needs to spend more on advertising and marketing

First Element is a fully independent Diamond Services Company registered in Belgium, Botswana, South Africa and Dubai. First Element is committed to providing a world class diamond service aimed at adding value to the entire supply chain, from the daily...

08 june 2020

African diamond firms on COVID-19 response, recent developments

Rough & Polished recently contacted several diamond producers and exploration companies with operations in Africa to establish how their operations were affected by the Covid-19 pandemic and what they are doing to alleviate the impact. We also sought...

01 june 2020

Serena Williams launches ethical jewelry brand

26 november 2019

One of the most famous tennis players in the world, Serena Williams, presented her own jewelry brand with ethically sourced diamonds. 

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Image credit: SW Jewelry


Williams collaborates with K.P. Sanghvi, a diamond company that uses only stones mined in «ethical» sources.
The celebrity brand produces diamond necklaces, luxury tennis bracelets and much more. Diamond lovers can also find diamond-encrusted collars with dog tags, rings and earrings.
Jewelry prices start at $ 299, and premium items will cost up to $ 9,999.

Victoria Quiri, Correspondent of the European Bureau, Rough&Polished, Strasbourg