Our main role is to inspire consumers to consider diamonds - Jean-Marc Lieberherr

With over 25 years of experience in a variety of leadership positions across many geographies, functions and businesses, Jean-Marc Lieberherr has more than 10 years’ experience as a diamond industry leader, which includes as a Board member of the World...

09 december 2019

Training in diamond valuation is key for artisanal miners

Ian Rowe, the Executive Director of the Diamond Development Initiative (DDI) was appointed in September 2019, having joined DDI as Deputy Executive Director a year earlier. Ian managed field operations in Sierra Leone within this role and led...

02 december 2019

Kangalassi 2.0: Raising the living standards, creating new jobs

At the V Eastern Economic Forum (EEF) held in early September in Vladivostok, the Yakut company SAYBM signed a tripartite agreement with two agencies - the Far Eastern agency and the regional one - for attracting investments and providing export...

25 november 2019

We live in a new dimension of environmental responsibility carried by business

In mid-October, Moscow hosted the VIII Ecological Forum attended by representatives from the State, large industrial companies, scientific and public organizations. The forum delegates discussed the issues related to finding a balance between the socio-economic...

18 november 2019

De Beers’ GemFair delivering ‘positive impacts’ to ASM sector in Sierra Leone – David Johnson

GemFair, a pilot project developed by De Beers to create a secure and transparent route to market ethically sourced artisanal and small-scale mined (ASM) diamonds, is already delivering “important positive impacts” in Sierra Leone. Group head...

11 november 2019

Serena Williams launches ethical jewelry brand

26 november 2019

One of the most famous tennis players in the world, Serena Williams, presented her own jewelry brand with ethically sourced diamonds. 

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Image credit: SW Jewelry


Williams collaborates with K.P. Sanghvi, a diamond company that uses only stones mined in «ethical» sources.
The celebrity brand produces diamond necklaces, luxury tennis bracelets and much more. Diamond lovers can also find diamond-encrusted collars with dog tags, rings and earrings.
Jewelry prices start at $ 299, and premium items will cost up to $ 9,999.

Victoria Quiri, Correspondent of the European Bureau, Rough&Polished, Strasbourg