Our main role is to inspire consumers to consider diamonds - Jean-Marc Lieberherr

With over 25 years of experience in a variety of leadership positions across many geographies, functions and businesses, Jean-Marc Lieberherr has more than 10 years’ experience as a diamond industry leader, which includes as a Board member of the World...

09 december 2019

Training in diamond valuation is key for artisanal miners

Ian Rowe, the Executive Director of the Diamond Development Initiative (DDI) was appointed in September 2019, having joined DDI as Deputy Executive Director a year earlier. Ian managed field operations in Sierra Leone within this role and led...

02 december 2019

Kangalassi 2.0: Raising the living standards, creating new jobs

At the V Eastern Economic Forum (EEF) held in early September in Vladivostok, the Yakut company SAYBM signed a tripartite agreement with two agencies - the Far Eastern agency and the regional one - for attracting investments and providing export...

25 november 2019

We live in a new dimension of environmental responsibility carried by business

In mid-October, Moscow hosted the VIII Ecological Forum attended by representatives from the State, large industrial companies, scientific and public organizations. The forum delegates discussed the issues related to finding a balance between the socio-economic...

18 november 2019

De Beers’ GemFair delivering ‘positive impacts’ to ASM sector in Sierra Leone – David Johnson

GemFair, a pilot project developed by De Beers to create a secure and transparent route to market ethically sourced artisanal and small-scale mined (ASM) diamonds, is already delivering “important positive impacts” in Sierra Leone. Group head...

11 november 2019

De Beers providing its own clarity about natural and laboratory-grown diamonds

21 november 2019

de_beers_logo.pngThe De Beers Group has created a new booklet to clearly differentiate between two "entirely different" products, with two entirely different value propositions, which now form part of its product portfolio: natural and laboratory-grown diamonds. 
According to the Diamond Loupe, the booklet was distributed to 'sightholders' and stakeholders, and addresses the primary differences among the two products, such as; rarity, the types of jewelry for which they are appropriate, the environmental impact of the two products and the question of 'legacy'.
"This booklet equips diamond professionals with the facts to communicate accurately to consumers," De Beers Group says. According to it, natural diamonds are "inherently rare and precious", while laboratory-grown diamonds (LGDs) are "mass-produced in batches [and thus are] neither rare nor unique, so they don't possess the enduring value of natural diamonds." To illustrate, they note that LGD prices have declined by two-thirds inside a year, and will likely continue to fall as the technology improves. 
The difference between their inherent properties also makes them suitable for different types of jewelry, with diamonds appropriate for jewelry marking significant moments in life, enduring in value and serving as family treasures to be handed down to future generations, while LGDs are suitable for the low-price, non-precious jewelry segment. They are conceived for accessible fashion jewelry one wears for fun rather than for emotional significance.
De Beers' booklet also seeks to dispel the myth of the lower environmental impact of LGDs. "More than two-thirds of LGD supply are manufactured in China, Singapore or India and have a significantly larger carbon footprint," booklet says.

Alex Shishlo, Editor of the Rough&Polished European Bureau