Our main role is to inspire consumers to consider diamonds - Jean-Marc Lieberherr

With over 25 years of experience in a variety of leadership positions across many geographies, functions and businesses, Jean-Marc Lieberherr has more than 10 years’ experience as a diamond industry leader, which includes as a Board member of the World...

Today

Training in diamond valuation is key for artisanal miners

Ian Rowe, the Executive Director of the Diamond Development Initiative (DDI) was appointed in September 2019, having joined DDI as Deputy Executive Director a year earlier. Ian managed field operations in Sierra Leone within this role and led...

02 december 2019

Kangalassi 2.0: Raising the living standards, creating new jobs

At the V Eastern Economic Forum (EEF) held in early September in Vladivostok, the Yakut company SAYBM signed a tripartite agreement with two agencies - the Far Eastern agency and the regional one - for attracting investments and providing export...

25 november 2019

We live in a new dimension of environmental responsibility carried by business

In mid-October, Moscow hosted the VIII Ecological Forum attended by representatives from the State, large industrial companies, scientific and public organizations. The forum delegates discussed the issues related to finding a balance between the socio-economic...

18 november 2019

De Beers’ GemFair delivering ‘positive impacts’ to ASM sector in Sierra Leone – David Johnson

GemFair, a pilot project developed by De Beers to create a secure and transparent route to market ethically sourced artisanal and small-scale mined (ASM) diamonds, is already delivering “important positive impacts” in Sierra Leone. Group head...

11 november 2019

WFDB and DPA link up to create powerful new marketing channel

15 november 2019

The World Federation of Diamond Bourses (WFDB) has launched a powerful new marketing channel for the dissemination of industry news to promote diamonds in a tie-up with the Diamond Producers Association (DPA). 
WFDB President Ernie Blom said the new initiative would help spread positive news about diamonds and create a unified response to help counter negative advertising by the lab-grown diamond sector and prevent confusion among consumers. 
"We have set up a WFDB Whatsapp group of all the directors of the WFDB's 29 affiliated member bourses," explained Blom. "If every bourse director broadcasts the content to all of his/her many contacts, we will have an initial target of 25,000 people who are active in the diamond trade, which is an excellent start. From there, we expect to see the figure to grow organically and to rise extremely quickly." 
He added that аll the content created by the DPA for digital use will be shared on Whatsapp initially, though this could move to a different social media vehicle if it is considered more efficient and provides for greater dissemination. 
"The emergence of laboratory-grown diamonds (LGDs) in global markets, especially in the US, has created a need to clearly differentiate natural diamonds from LGDs in the minds of consumers through targeted communications and education. Moreover, many LGD marketers have been communicating deceptively about their product and natural diamonds, which warrants a collective industry response as the consumer is becoming increasingly confused. The debate on LGDs should in our case become a 'unifier'. The whole trade, from small to medium to large corporations including miners, should stand together," Blom wrote in the latest Blog article from the WFDB President. 

Alex Shishlo, Editor of the Rough&Polished European Bureau