GJEPC will focus on demand generation for diamonds and jewellery in the next two years

Mr. Vipul P Shah, Vice Chairman, GJEPC and also CEO & Managing Director of Asian Star Co. Ltd. has a rich experience in the diamond industry. His business acumen and professional conduct have contributed significantly in transforming a diamond manufacturing...

13 july 2020

The need for significant capital investments will be the main trend in the diamond mining industry in 2021-2030

The prospects of the diamond industry in the post-crisis period are discussed by the Rough&Polished correspondent with Sergey Mityukhin, Candidate of Geological and Mineralogical Sciences, Honored Geologist of the Russian Federation.

06 july 2020

Young Diamantaires: We create initiatives for the benefit of diamond communities worldwide

The World Federation of Diamond Bourses recently launched its Young Diamantaires website. The organization has worked for the past four years with young members of the diamond community all over the world to create a platform through which they can express...

29 june 2020

Those who implement the right anti-crisis strategies have more chances

It is not surprising that because of the pandemic and the crisis, the most heated debate in the jewellery industry is about what is happening and the possible ways of survival. Irina Slesareva, an expert, art director of the Russian Diamond Line contest...

22 june 2020

The secondary diamond market in Russia is not mature although its prospects are huge

Pavel Barannik, the founder and head of the Moscow Gemological Laboratory, the founder of the Gemological Institute and President of the Moscow Diamond Club, graduated from the Gemological Institute of America (GIA). He is an expert and consultant...

15 june 2020

WFDB and DPA link up to create powerful new marketing channel

15 november 2019

The World Federation of Diamond Bourses (WFDB) has launched a powerful new marketing channel for the dissemination of industry news to promote diamonds in a tie-up with the Diamond Producers Association (DPA). 
WFDB President Ernie Blom said the new initiative would help spread positive news about diamonds and create a unified response to help counter negative advertising by the lab-grown diamond sector and prevent confusion among consumers. 
"We have set up a WFDB Whatsapp group of all the directors of the WFDB's 29 affiliated member bourses," explained Blom. "If every bourse director broadcasts the content to all of his/her many contacts, we will have an initial target of 25,000 people who are active in the diamond trade, which is an excellent start. From there, we expect to see the figure to grow organically and to rise extremely quickly." 
He added that аll the content created by the DPA for digital use will be shared on Whatsapp initially, though this could move to a different social media vehicle if it is considered more efficient and provides for greater dissemination. 
"The emergence of laboratory-grown diamonds (LGDs) in global markets, especially in the US, has created a need to clearly differentiate natural diamonds from LGDs in the minds of consumers through targeted communications and education. Moreover, many LGD marketers have been communicating deceptively about their product and natural diamonds, which warrants a collective industry response as the consumer is becoming increasingly confused. The debate on LGDs should in our case become a 'unifier'. The whole trade, from small to medium to large corporations including miners, should stand together," Blom wrote in the latest Blog article from the WFDB President. 

Alex Shishlo, Editor of the Rough&Polished European Bureau