African diamond firms on COVID-19 response, recent developments

Rough & Polished recently contacted several diamond producers and exploration companies with operations in Africa to establish how their operations were affected by the Covid-19 pandemic and what they are doing to alleviate the impact. We also sought...

01 june 2020

“Get Diamonds” platform will soon be available in Russian, Hindi, Arabic and any other languages as per demand from any countries

A first-generation diamantaire Yoram Dvash, currently serving as the Acting President at World Federation of Diamond Bourses (WFDB) and the President of the Israel Diamond Exchange (IDE), launched his diamond manufacturing and trading...

25 may 2020

Sustainability is the only way forward - Rahul Jauhari

Rahul Jauhari, Sr Vice President of Global Sales & Marketing, Star Rays, has forged ahead professionally for more than 14 years garnering experience in Business Development, Luxury Lifestyle Consultancy, Market Analysis, Global Fashion / Luxury trend...

18 may 2020

Keeping global supply chains functioning vital – De Beers

Diamond giant, De Beers has said that it is essential to keep global supply chains functioning in view of the substantial impact of Covid-19 on the industry. Group spokesperson David Johnson told Rough & Polished’s Mathew Nyaungwa in an exclusive interview...

11 may 2020

Gabon courts foreign investors to grow fledgling diamond sector

Diamond production in Gabon, which has been a member of the Kimberley Diamond Certification Process since 2018, is currently dominated by artisanal miners. The artisanal miners are producing about 300 carats per month, according to Gabon’s director of...

05 may 2020

Millennial Chinese consumers affirm diamonds are forever

01 october 2019

Of late, Chinese millennial consumers are taking extra interest in diamond-studded jewelry. The notion of eternal love endowed with diamond rings is being gradually recognized by young Chinese, and more international luxury jewelry retailers are banking on China for their future growth, as per media reports.
Diamond-studded jewelry is being increasingly used to commemorate wedding anniversaries in China. The previous trend was to buy pure-gold jewelry.
The market share of gold ornaments had dropped to 18.4 percent last year from 28.1 percent in 2011, offering growth potential for diamond trade, according to market research provider LeadLeo Research Institute.
As diamond jewelry is expensive and people buy it less frequently. They usually purchase after careful consideration.So, only renowned brands and top-quality diamonds with beautiful designs are more sought after by consumers.
Young Chinese consumers have become the backbone of diamond jewelry trade, and social media is an important channel for them to get related information, so it's critical for diamond brands to raise their popularity and reputation through social media platforms. 
Diamond jewelry is bought not only to make gifts but to wear, and the latter's number is rising every year. Some young consumers tend to buy more than two diamond ornaments to match different outfits and occasions.

Aruna Gaitonde, Editor in Chief of the Asian Bureau, Rough & Polished