GOLDNET.MARKET - “We want and are working to provide business with the opportunity to develop a lot of activity areas”

Today, almost all jewellery companies have their own wholesale websites, online stores, and social media pages. But a year ago, GOLDNET.MARKET, the first jewellery wholesale marketplace appeared in Russia, a new effective tool for the jewellery market...

20 september 2021

Platinum’s rare nature gives it additional value and appeal

Huw Daniel is the CEO of Platinum Guild International, overseeing market development activities in China, Japan, India and the USA, on behalf of the platinum producers of South Africa. Before taking up this role in 2015, Huw ran PGI USA for 12 years...

13 september 2021

Marco Carniello: We want to continue to be the engine boosting the jewellery industry

Italian Exhibition Group (IEG) is a leader in Italy in the organisation of trade fairs and one of the main operators in the trade fair and conference sector at European level, with structures in Rimini and Vicenza, as well as further sites in...

06 september 2021

There is a significant need for smart and technological financial solutions in the diamond industry

MDPS, the Israeli start-up Fintech company from the Mazalit Group is gearing up to enter the diamond industry soon. Zeev Maimon, the CEO of MDPS is also the Founder / CEO of MAZALIT, a B2B payment platform designed and dedicated to the global diamond...

30 august 2021

The future for synthetics lies in that it has become possible to grow a stone you want and make what you want out of it

Alex Popov, President of the Moscow Diamond Exchange and head of the Âme jewelry brand, which uses lab-grown diamonds to produce jewelry, sat for an interview with Rough&Polished sharing his views on the coexistence of natural and man-made diamonds in...

23 august 2021

Millennial Chinese consumers affirm diamonds are forever

01 october 2019

Of late, Chinese millennial consumers are taking extra interest in diamond-studded jewelry. The notion of eternal love endowed with diamond rings is being gradually recognized by young Chinese, and more international luxury jewelry retailers are banking on China for their future growth, as per media reports.
Diamond-studded jewelry is being increasingly used to commemorate wedding anniversaries in China. The previous trend was to buy pure-gold jewelry.
The market share of gold ornaments had dropped to 18.4 percent last year from 28.1 percent in 2011, offering growth potential for diamond trade, according to market research provider LeadLeo Research Institute.
As diamond jewelry is expensive and people buy it less frequently. They usually purchase after careful consideration.So, only renowned brands and top-quality diamonds with beautiful designs are more sought after by consumers.
Young Chinese consumers have become the backbone of diamond jewelry trade, and social media is an important channel for them to get related information, so it's critical for diamond brands to raise their popularity and reputation through social media platforms. 
Diamond jewelry is bought not only to make gifts but to wear, and the latter's number is rising every year. Some young consumers tend to buy more than two diamond ornaments to match different outfits and occasions.

Aruna Gaitonde, Editor in Chief of the Asian Bureau, Rough & Polished