Consumers attracted to diamond jewelry more than ever

Ali Pastorini is the co-owner of Del Lima Jewelry and President of Mujeres Brillantes, an association which brings together more than 1,000 women working in the gold and diamond trading sector, mainly from Latin America, as well as from Turkey, Spain...

21 september 2020

WDC actively supports initiatives from mine to retail; and also strives for support for the artisanal and small-scale miners - Edward Asscher, President, World Diamond Council

A member of one of the diamond industry and Amsterdam’s most well-known families, Edward Asscher was elected President of the World Diamond Council in June 2020 for a two-year term. Asscher is serving a second time as WDC President, having led the organization...

14 september 2020

Diamonds are one of the few things that have held human fascination in every nook and cranny of the world across time

Dr Usha R. Balakrishnan, a preeminent historian of Indian jewellery based in Mumbai, is Chief Curator of the World Diamond Museum. Being the author and co-author of several volumes of Diamonds Across Time, a new book and an important venture launched...

11 september 2020

Botswana Diamonds to bulk sample KX36 kimberlite, sees commercial potential

Botswana Diamonds recently acquired Petra Diamonds’ exploration assets in Botswana for $300000. The assets that were owned by Petra through its wholly-owned Sekaka Diamonds Exploration, include the KX36 project, a 3.5 hectare kimberlite that was a new...

07 september 2020

Indian diamond industry looks for recovery options

Webinars being the order of the day due to COVID-19 crisis, the Gem & Jewellery Export Promotion Council (GJEPC) of India organized a virtual meeting under its UNCUT 2020 Webinar series on 17 August 2020, inviting all stakeholders to discuss...

31 august 2020

IDE releases Second Video in Global Campaign to Promote Natural Diamonds

31 july 2019

ide_logo.pngThe Israel Diamond Exchange (IDE), which earlier this month launched a global campaign to promote natural diamonds in cooperation with the World Federation of Diamond Bourses (WFDB), released the second video in the "We love natural diamonds" series.
The international campaign is aimed at differentiating natural diamonds from lab-grown and other synthetic stones. It is intended to show consumers the significant differences between natural diamonds that are billions of years old and whose value and beauty are preserved forever, and synthetic factory- produced diamonds.
IDE will distribute this video through all social media channels. It will also be distributed by the 29 WFDB member diamond exchanges around the world through local social media. The first video was viewed 1.2 million times and received 323,000 likes or shares.
The new video shows how life has improved through technology – travel, communication, online shopping. However, some things never change - the value of True Love and the value of True Diamonds. It ends with the  tagline “We love natural diamonds.”
IDE President Yoram Dvash said, “Diamond exchanges throughout the world have joined our initiative and have launched dedicated social media campaigns to promote natural diamonds. Through these worldwide campaigns we hope to make consumers aware of the real value of the gems they buy and the unique attributes of natural diamonds. We are proud that the Israel Diamond Exchange is leading this campaign on a global scale."

Aruna Gaitonde, Editor in Chief of the Asian Bureau, Rough & Polished