Our main role is to inspire consumers to consider diamonds - Jean-Marc Lieberherr

With over 25 years of experience in a variety of leadership positions across many geographies, functions and businesses, Jean-Marc Lieberherr has more than 10 years’ experience as a diamond industry leader, which includes as a Board member of the World...

Yesterday

Training in diamond valuation is key for artisanal miners

Ian Rowe, the Executive Director of the Diamond Development Initiative (DDI) was appointed in September 2019, having joined DDI as Deputy Executive Director a year earlier. Ian managed field operations in Sierra Leone within this role and led...

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Kangalassi 2.0: Raising the living standards, creating new jobs

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We live in a new dimension of environmental responsibility carried by business

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De Beers’ GemFair delivering ‘positive impacts’ to ASM sector in Sierra Leone – David Johnson

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11 november 2019

Synthetic diamonds do not inspire jewelers – CEO of De Beers Jewellers

19 july 2019

de_beers_jewellers_logo.pngSynthetic diamonds, unlike natural, do not inspire jewelers to creativity, says François Delage, CEO of De Beers Jewellers.
"A natural diamond with its inherent rarity and pricelessness will always be a jewelry "hero". Jewelers with a worldwide reputation focus their creative energy on the manufacture of jewelry with natural diamonds, because the natural beauty and uniqueness of each stone give them inspiration and individual creative energy that synthetic do not carry," Francetvinfo quotes Delage.
According to De Beers Group, supply of synthetic diamonds is potentially unlimited, but they are different from natural stones, because they do not have an alternative potential. Natural diamonds are used to denote the most valuable emotions and moments of life, because they are valuable in their essence. Synthetic diamonds have no long-term value and therefore are not used for similar purposes, the company said.
It notes that the lessons learned from the trade in synthetic rubies, emeralds and sapphires have shown that when the production of synthetic versions was increasing, the value of man-made stones was dropping while the value of natural gems continued to grow.

Alex Shishlo, Editor in Chief of the European Bureau, Rough&Polished