Platinum’s rare nature gives it additional value and appeal

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The future for synthetics lies in that it has become possible to grow a stone you want and make what you want out of it

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Synthetic diamonds do not inspire jewelers – CEO of De Beers Jewellers

19 july 2019

de_beers_jewellers_logo.pngSynthetic diamonds, unlike natural, do not inspire jewelers to creativity, says François Delage, CEO of De Beers Jewellers.
"A natural diamond with its inherent rarity and pricelessness will always be a jewelry "hero". Jewelers with a worldwide reputation focus their creative energy on the manufacture of jewelry with natural diamonds, because the natural beauty and uniqueness of each stone give them inspiration and individual creative energy that synthetic do not carry," Francetvinfo quotes Delage.
According to De Beers Group, supply of synthetic diamonds is potentially unlimited, but they are different from natural stones, because they do not have an alternative potential. Natural diamonds are used to denote the most valuable emotions and moments of life, because they are valuable in their essence. Synthetic diamonds have no long-term value and therefore are not used for similar purposes, the company said.
It notes that the lessons learned from the trade in synthetic rubies, emeralds and sapphires have shown that when the production of synthetic versions was increasing, the value of man-made stones was dropping while the value of natural gems continued to grow.

Alex Shishlo, Editor in Chief of the European Bureau, Rough&Polished