Work hard and you will find success

Eduard Utkin, Director General of the “Jewellers’ Guild of Russia” Association, expert of the RF Chamber of Commerce and Industry’s Committee on Precious Metals and Precious Stones, told R&P about implementing the SIIS PMPS (State Integrated Information...


GOLDNET.MARKET - “We want and are working to provide business with the opportunity to develop a lot of activity areas”

Today, almost all jewellery companies have their own wholesale websites, online stores, and social media pages. But a year ago, GOLDNET.MARKET, the first jewellery wholesale marketplace appeared in Russia, a new effective tool for the jewellery market...

20 september 2021

Platinum’s rare nature gives it additional value and appeal

Huw Daniel is the CEO of Platinum Guild International, overseeing market development activities in China, Japan, India and the USA, on behalf of the platinum producers of South Africa. Before taking up this role in 2015, Huw ran PGI USA for 12 years...

13 september 2021

Marco Carniello: We want to continue to be the engine boosting the jewellery industry

Italian Exhibition Group (IEG) is a leader in Italy in the organisation of trade fairs and one of the main operators in the trade fair and conference sector at European level, with structures in Rimini and Vicenza, as well as further sites in...

06 september 2021

There is a significant need for smart and technological financial solutions in the diamond industry

MDPS, the Israeli start-up Fintech company from the Mazalit Group is gearing up to enter the diamond industry soon. Zeev Maimon, the CEO of MDPS is also the Founder / CEO of MAZALIT, a B2B payment platform designed and dedicated to the global diamond...

30 august 2021

DPA releases new complimentary suite of tools for retailers at JCK las Vegas

05 june 2019

dpa_logo.pngThe Diamond Producers Association (DPA) launched an expanded offering of educational assets available to the jewelry trade at JCK Las Vegas, adding to the already robust set of materials available on the DPA trade portal, as per a press note from the association.
The new asset package includes a free social media asset library that will be expanded regularly to help retailers feed their digital channels with fresh, insightful and compelling content for consumers.  The social media asset mix includes both static images as well as video assets which drive to the recently released Total Clarity platform.
The DPA is also providing a new customizable byline highlighting key data from Total Clarity, a report on how diamonds impact people and the planet. Retailers can easily adapt it for use in local markets. Additional materials include several new informational ‘one-sheeters’ answering essential questions about the key differences between natural diamonds and laboratory-grown diamonds, including questions relating to product value and environmental claims.
The DPA also debuted a new video, the Essential Diamond Truths, which shows fundamental facts about diamonds – and what makes them real and rare. The video is available for use by the retail trade on their own channels.
“Deepening our support to the trade has been a key focus of ours in 2019,” said Kristina Buckley Kayel, Managing Director of North America for the DPA.   
“We aim to create assets that are both visually compelling and informational, as well as turn-key, allowing for seamless integration by our retail partners. The Total Clarity assets will be especially valuable in helping retailers communicate the benefits of the diamond sector’s global reach and its importance to the livelihood of millions of people,” she added.
Total Clarity is a year-long advocacy platform anchored in new, independent data from Trucost ESG Analysis, part of S&P Global. The Trucost report, titled ”The Socioeconomic and Environmental Impact of Large-Scale Diamond Mining, is the world’s first comprehensive analysis of the contributions of DPA Members, examining socioeconomic and environmental benefits and impacts.  The report finds that DPA Members, which together account for 75% of global rough diamond production, generate more than US$16 billion in net socioeconomic and environmental benefits annually through their diamond mining operations. The report challenges many outdated myths and misconceptions about the large-scale diamond mining industry.
The DPA also provided an update on For Me, From Me, their latest Real is Rare, Real is a Diamond campaign launched earlier this year focused on women self-purchase.  Retailer assets including print and digital creative, visual merchandising support and POS materials are available at  To learn more about the program and how to enroll email
Three new Project ASSURE partners were also revealed: Gemometrics (GemPen), Massive Tech Lab (G-Certain and J-Certain) and SATTGEMS (ASDI). In addition, the DPA published the results from two non-ASSURE partners: Gemlogis (Leo) and SMARTPRO (Screen-I).  Project ASSURE is an independent assurance program for Diamond Verification Instruments - a collaboration by the DPA and Signet Jewelers.  Through the ASSURE Directory trade participants can access objective and third party verified information on the relative performance of Diamond Verification Instruments and guidance on how to ensure that their business is protected from undisclosed laboratory grown diamonds.
For more information and to access the complete directory visit

Aruna Gaitonde, Editor in Chief of the Asian Bureau, Rough & Polished