“Lab-Grown Diamonds is probably the biggest scam this industry has ever seen,”: Leibish Polnauer, Founder-President, Leibish & Co.

An interesting story from the Leibish & Co takes you way back to the year 1979 when young Leibish Polnauer, then a diamond polisher, was travelling to London, having just found out that the factory at which he worked had been shut down. He found an advertisement...

24 june 2019

Botswana mining industry players speak on speculative exploration licences

Speculative mineral exploration licences was a recurring theme from presentations made by three players in Botswana mining industry at a conference convened in Gaborone. The country has issued thousands of exploration licences, across the mining industry...

17 june 2019

Design is the key to all markets

Besides being an astute businessman, Mumbai-born Laksh Pahuja is a designer par excellence known globally for his awe-inspiring unusual jewellery pieces. Trained at the Gemological Institute of India and Harrow College of Art England, Laksh combines...

10 june 2019

Mutual mass destruction will not serve anybody’s purposes

The recent moves by the U.S. Federal Trade Commission (FTC), including its letters urging some companies to abide to the revised edition of FTC Jewelry Guides and the explanations from FTC attorney Robert Frisby posted on the FTC website were...

03 june 2019

Pavel Sokolov: Every stone has its beauty

THE ‘GEMSTONES BY SOKOLOV’ brand has been popular for over 25 years. The aim of this company is to supply any kind of gem studs to the Russian market including the unique ones except diamonds of any cut. The product range by the SOKOLOV Company is very...

27 may 2019

Scientists invented a new tool to persuade consumers to buy more diamonds

21 may 2019

Scientists from Octonus and cutwise.com have presented a Cutwise platform - a tool to present diamonds effectively, which is meant to create repeat sales among consumers, says IDEX Online.  

news_21052019_wisecut.png
Image credit: Octonus.com 


According to the report, retailers will be able to design a virtual representation of their diamonds online to help consumers appreciate optical performance of the goods and create another unique experience from buying a diamond. 
The platform provides buyers with a leading edge global search, presentation and comparison mechanism. The system helps buyers appreciate the uniqueness of Hi-Vi diamonds, which possess superior qualities such as brilliancy, fire, table colour symmetry, spread etc. 
Dr. Olga Okhrimenko of cutwise.com and Roman Serov of Octonus (Finland, Russia) came up with the idea of developing the new visual tool after addressing the question of how to make consumers buy diamonds over and over again. 


Victoria Quiri, Correspondent of the European Bureau, Rough&Polished, Strasbourg