GOLDNET.MARKET - “We want and are working to provide business with the opportunity to develop a lot of activity areas”

Today, almost all jewellery companies have their own wholesale websites, online stores, and social media pages. But a year ago, GOLDNET.MARKET, the first jewellery wholesale marketplace appeared in Russia, a new effective tool for the jewellery market...

20 september 2021

Platinum’s rare nature gives it additional value and appeal

Huw Daniel is the CEO of Platinum Guild International, overseeing market development activities in China, Japan, India and the USA, on behalf of the platinum producers of South Africa. Before taking up this role in 2015, Huw ran PGI USA for 12 years...

13 september 2021

Marco Carniello: We want to continue to be the engine boosting the jewellery industry

Italian Exhibition Group (IEG) is a leader in Italy in the organisation of trade fairs and one of the main operators in the trade fair and conference sector at European level, with structures in Rimini and Vicenza, as well as further sites in...

06 september 2021

There is a significant need for smart and technological financial solutions in the diamond industry

MDPS, the Israeli start-up Fintech company from the Mazalit Group is gearing up to enter the diamond industry soon. Zeev Maimon, the CEO of MDPS is also the Founder / CEO of MAZALIT, a B2B payment platform designed and dedicated to the global diamond...

30 august 2021

The future for synthetics lies in that it has become possible to grow a stone you want and make what you want out of it

Alex Popov, President of the Moscow Diamond Exchange and head of the Âme jewelry brand, which uses lab-grown diamonds to produce jewelry, sat for an interview with Rough&Polished sharing his views on the coexistence of natural and man-made diamonds in...

23 august 2021

De Beers happy with US directive on marketing synthetic diamonds

03 april 2019

De Beers is happy with a directive made by US Federal Trade Commission asking diamond manufacturers to distinguish in advertising if their goods were naturally mined or laboratory grown, according to a news report. 

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                      Image credit: Lightbox


Reuters quoted the diamond giant as saying that the two kinds of diamonds were “distinct product categories.” 
De Beers said recently that it would remain a natural diamond business despite its decision last year to launch Lightbox Jewelry, an online company that sells synthetic diamonds.
Lightbox was the only jewellery brand to source lab-grown diamonds from De Beers’ Element Six business, a world leader in lab-grown diamond technology for more than 50 years.
De Beers chief executive Bruce Cleaver said last February that prices for synthetic diamonds had declined by about 60% after the launch of Lightbox.
“We announced Lightbox in June and we sold our first diamond at the end of September; and we’ll only sell 20,000 carats in total by the end of 2019, before our facility in Oregon comes on-stream,” he said.
“Since we started, the Lightbox offering has had a tremendously positive impact on price.
“At the wholesale level, prices [of the competitive product] have come down between 30% and 60% which is extraordinary given how little we’ve sold.”
Meanwhile, the Diamond Producers Association (DPA) chief executive Jean-Marc Lieberherr said they had for several months expressed serious concerns about misleading marketing communication and unsubstantiated eco claims coming from many laboratory grown diamond marketers.

Mathew Nyaungwa, Editor in Chief of the African Bureau, Rough&Polished