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WP Diamonds launches its first e-commerce platform

11 february 2019

WP Diamonds, a division of the largest recycled diamond buyer in the US and Europe, has launched its firs e-commerce website enabling its clients to buy luxury jewellery goods that are in stock online, says blouinartinfi.com citing the company.
The e-commerce platform, Gemma, offers loose diamonds, diamond jewellery and watches for prices up to 80 percent off retail, the company was quoted as saying. 

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Image credit: WP Diamonds


“Having helped to grow and legitimize the market for secondhand diamonds, designer jewelry and watches through WP Diamonds over the past seven years, we are excited to continue our direct-to-consumer drive with the launch of Gemma. Our new e-commerce site offers authenticated, luxury goods to consumers at significant discounts to retail prices set by the brands, while also providing a Concierge service for custom engagement rings and those hard to find unique pieces. We are excited to introduce this new offering and we look forward to providing customers with this differentiated experience,” the agency quoted Andrew Brown, President of WP Diamonds.
WP Diamonds resells goods from such recognised brands as Rolex, Cartier, Tiffany & Co., David Yurman, and others.
As per the company, there are no fees associated with selling the jewellery and the sellers receive all of the money they are quoted.

Victoria Quiri, Correspondent of the European Bureau, Rough&Polished, Strasbourg