Platinum’s rare nature gives it additional value and appeal

Huw Daniel is the CEO of Platinum Guild International, overseeing market development activities in China, Japan, India and the USA, on behalf of the platinum producers of South Africa. Before taking up this role in 2015, Huw ran PGI USA for 12 years...

13 september 2021

Marco Carniello: We want to continue to be the engine boosting the jewellery industry

Italian Exhibition Group (IEG) is a leader in Italy in the organisation of trade fairs and one of the main operators in the trade fair and conference sector at European level, with structures in Rimini and Vicenza, as well as further sites in...

06 september 2021

There is a significant need for smart and technological financial solutions in the diamond industry

MDPS, the Israeli start-up Fintech company from the Mazalit Group is gearing up to enter the diamond industry soon. Zeev Maimon, the CEO of MDPS is also the Founder / CEO of MAZALIT, a B2B payment platform designed and dedicated to the global diamond...

30 august 2021

The future for synthetics lies in that it has become possible to grow a stone you want and make what you want out of it

Alex Popov, President of the Moscow Diamond Exchange and head of the Âme jewelry brand, which uses lab-grown diamonds to produce jewelry, sat for an interview with Rough&Polished sharing his views on the coexistence of natural and man-made diamonds in...

23 august 2021

De Beers’ GemFair ropes in more than 160 Sierra Leone artisanal miners

De Beers inaugurated its GemFair pilot programme in Sierra Leone’s Kono District with 14-member mine sites in 2018 to create a secure route to market for ethically sourced artisanal and small-scale diamonds. GemFair programme manager Ruby Stocklin-Weinberg...

16 august 2021

De Beers’ Forevermark boosts sales – report

15 january 2019

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De Beers said sales of Forevermark jewellery jumped 8 percent last year, which was almost double the 4.4% increase for the US jewellery industry. 
Group chief executive Bruce Cleaver was quoted by Rapaport as saying in a speech to stockists in New York early this month that Forevermark also recorded a successful marketing campaign for its Tribute collection. 
He said the campaign reached 80% of the affluent consumers it was targeting and over 50% of jewellers that carry Forevermark reported that consumers came into their stores during the holiday season asking for the brand. 
Meanwhile, Cleaver said Forevermark would also adjust its marketing, as consumers were becoming more pragmatic in their approach to marriage as fewer people were buying into the idea of “forever” as a romantic notion.

Mathew Nyaungwa, Editor in Chief of the African Bureau, Rough&Polished