Design is the key to all markets

Besides being an astute businessman, Mumbai-born Laksh Pahuja is a designer par excellence known globally for his awe-inspiring unusual jewellery pieces. Trained at the Gemological Institute of India and Harrow College of Art England, Laksh combines...

10 june 2019

Mutual mass destruction will not serve anybody’s purposes

The recent moves by the U.S. Federal Trade Commission (FTC), including its letters urging some companies to abide to the revised edition of FTC Jewelry Guides and the explanations from FTC attorney Robert Frisby posted on the FTC website were...

03 june 2019

Pavel Sokolov: Every stone has its beauty

THE ‘GEMSTONES BY SOKOLOV’ brand has been popular for over 25 years. The aim of this company is to supply any kind of gem studs to the Russian market including the unique ones except diamonds of any cut. The product range by the SOKOLOV Company is very...

27 may 2019

“We are building a new state-of-the-art tender facility,” says Ahmed Bin Sulayem, Executive Chairman, DMCC

Ahmed Bin Sulayem certainly needs no introduction being widely popular globally as one of the leaders of modern Dubai. As the Executive Chairman of DMCC, Ahmed Bin Sulayem has played and continues to play a key role in establishing and positioning DMCC...

20 may 2019

De Beers scaling up Tracr ahead of formal launch

De Beers tracked 100 high-value diamonds along the value chain during the pilot of Tracr™, its industry blockchain platform, for the first time in May last year. A De Beers spokesperson Bianca Ruakere told Rough & Polished in an exclusive interview that...

13 may 2019

President of Moscow Diamond Exchange launches a brand of synthetic diamonds

21 december 2018
Alex Popov, President of the Moscow Diamond Exchange and former Chairman of the World Diamond Mark Foundation (WDMF) launched a jewelry brand named Âme featuring lab grown diamonds, according to a report posted by
The new brand, Âme opened boutiques this month in New York and Los Angeles. The company also intends to sell its goods online.

Image credit: Âme

The Âme CEO, Alex Popov was quoted to say that the brand would use white lab-grown diamonds to create jewelry, which the company would produce at its factory in New York.
“We will manufacture only for our own consumption. Our plans are to install between three and five machines to work at full capacity,” he said.
Alex Popov also added that unlike other brands of synthetic diamonds, Âme does not intend to launch a line of wedding jewelry. The brand will be focused on creating fashionable jewelry, including in particular necklaces, earrings and bracelets. The company offers a wide selection of designer jewelry, the price of which will start at $ 1,000 per item and will go up to $ 20,000.

Victoria Quiri, Correspondent of the European Bureau, Rough&Polished, Strasbourg