The majority of women don’t care whether their diamonds are mined or lab grown - Alex Popov, CEO of Âme

Alex Popov, President of the Moscow Diamond Bourse and former Chairman of the World Diamond Mark Foundation (WDMF) launched a new jewelry brand under the name of Âme focused on design and using lab grown diamonds to produce jewelry meant to meet...

14 january 2019

At IDE, we encourage innovation throughout the bourse and have even opened a technological incubator to host start-ups - Yoram Dvash

A first generation diamantaire, Yoram Dvash founded ‘Y Dvash Diamonds Ltd’ in 1991 in Israel. While the company grew and made progress under his leadership, Dvash joined industry organizations such as the Israel Diamond Manufacturers Association (IsDMA)...

09 january 2019

Cooperation and collaboration are the development trend of today

Pavel Grankin runs the Slava Group of companies and holds the Slava trademark (‘Slava’ means ‘Glory’ in Russian). He has graduated from the Mozhaisky Military Space Academy. He did his military service at the Plesetsk Сosmodrome from 1987 to...

04 january 2019

De Beers speaks on Zim invitation to explore for diamonds again

De Beers’ exploration team landed in Zimbabwe in 1993 and left in 2006, however, they first prospected for diamonds in Marange in the late 1990s. Harare, under the leadership of the then president Robert Mugabe, alleged that De Beers looted diamonds...

24 december 2018

The Kimberley Process mulling over broader definition of "conflict diamonds"

The participants of the recent Kimberley Process Plenary Meeting hosted by the European Union in Brussels carried their work to completion on November 16, 2018 but were left with a home work on their hands to be done before the next convention under...

17 december 2018

President of Moscow Diamond Exchange launches a brand of synthetic diamonds

21 december 2018
Alex Popov, President of the Moscow Diamond Exchange and former Chairman of the World Diamond Mark Foundation (WDMF) launched a jewelry brand named Âme featuring lab grown diamonds, according to a report posted by jckonline.com.
The new brand, Âme opened boutiques this month in New York and Los Angeles. The company also intends to sell its goods online.

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Image credit: Âme

The Âme CEO, Alex Popov was quoted to say that the brand would use white lab-grown diamonds to create jewelry, which the company would produce at its factory in New York.
“We will manufacture only for our own consumption. Our plans are to install between three and five machines to work at full capacity,” he said.
Alex Popov also added that unlike other brands of synthetic diamonds, Âme does not intend to launch a line of wedding jewelry. The brand will be focused on creating fashionable jewelry, including in particular necklaces, earrings and bracelets. The company offers a wide selection of designer jewelry, the price of which will start at $ 1,000 per item and will go up to $ 20,000.

Victoria Quiri, Correspondent of the European Bureau, Rough&Polished, Strasbourg