An alliance between a diamond producer and a diamond manufacturer in Russia is simply inevitable and necessary

What is a diamond manufacturer’s margin composed of? What is the profession of diamond processing engineer about? How much time does it take to become a diamond cutter? How does a polishing factory work? The Russian Cut, is it alive? Lightbox from De...

15 october 2018

High technologies make it possible to create a product that can be obtained in natural stones only for very big money

Andrey Zharkov, having left the position of President at diamond mining company Alrosa, has established and headed the Ultra C company, which will be engaged in the production of diamonds from the reactor. In this interview with industry news agency...

08 october 2018

The once unorganised domestic jewellery sector in India is now growing

A veteran businessman, former Chairman of Gem & Jewellery Council (GJC), Bullion Expert, a third-generation jeweller born with a silver spoon (or was it gold?) in his mouth, a perpetual optimist … yes, the list could go on. As the first...

01 october 2018

India is poised to become a major fine jewellery market in the near future - Pramod Agrawal, Chairman GJEPC

Pramod Kumar Agrawal, the current Chairman of the Gem & Jewellery Export Promotion Council (GJEPC) of India is a successful entrepreneur in his own right. Despite belonging to a jewellery business family, with his father dealing in gemstones...

24 september 2018

Color diamonds are more valuable and desirable and a better investment

In 1993, Eyal Cohen started his career as a diamond cutter, sitting by his father’s side as an apprentice. 4 years later, he was recruited by a jewelry firm, where he learned to appreciate natural colored diamonds. In 2003, Eyal opened his own company...

17 september 2018

Gemfields promotes responsible sourcing of gemstones

12 october 2018

Gemfields, which has operations in Mozambique and Zambia, has launched a global advertising campaign dubbed “every piece unique” to raise awareness of responsible sourcing in the coloured gemstone industry.
The company said the campaign, which it launched in partnership with Gutenberg Global and adam&eve DDB, brings to life its core values and associated initiatives.
Gemfields’ three key values were transparency, integrity and legitimacy.
“We wanted to bring to life the many stories behind responsibly sourcing precious gemstones in Africa as there is far more to our business than industry-leading mining and geology,” said Gemfields marketing and communications director Emily Dungey.
“The characters in the campaign allow us to build awareness of the many life-changing community projects we carry out, our pioneering quest for greater transparency across the industry and the support we provide for vital conservation work protecting Africa’s biodiversity,” said Dungey.
The campaign film was set in a contemporary art gallery, closing for the night, when the sculptures come to life through movement and dance.
Each character represents one of Gemfields’ core values or its life-changing initiatives for the communities near its mines over improved education, health care, sustainable livelihoods, and conservation efforts.
“The campaign is a snapshot of who we are: it’s fun, unexpected and non-conformist, but also gives an insight into some of the ways in which Gemfields strives to leave a positive and lasting impact,” said Dungey.

Mathew Nyaungwa, Editor in Chief of the African Bureau, Rough&Polished