The Grib Diamond Mine: Geology, Ecology and Industrial Safety

Gennady Piven, First Deputy General Manager of AGD Diamonds JSC, talks about his work at the diamond fields in Yakutia and in the Arkhangelsk Province.

10 december 2018

I have a dream to see India become a world leader in high-end jewellery manufacturing - Sanjay Kothari

An industry leader who needs no introduction to the gem and jewellery industry is Sanjay Kothari…the former chairman of the GJEPC of India has held various positions in the Council including being Convener-Exhibitions for many years before becoming Convener-Promotions...

03 december 2018

Style always reflects culture

Reena Ahluwalia is a multifaceted artist …an award-winning jewelry designer, diamond painter, professor, speaker and a community builder and more. Recognized as one of the Top Masters of Jewelry Design and art in Canada, she has been creating jewelry...

26 november 2018

Botswana Diamonds’ Campbell on Alrosa exit: no exploration JV lasts forever

Botswana Diamonds is currently in talks with a major diamond producer interested in taking over a stake in Sunland Minerals previously owned by Alrosa. The Sunland joint venture was established in 2014 to test existing Alrosa exploration technology on...

19 november 2018

If real gems are replaced by artificial stones, it is not the difference in value that sellers may cheat you out, but the very idea that you are to obtain along with a jewelry piece made from a genuine stone

Elena Titova is the Director of the All-Russian Decorative Art Museum. The museum, which she heads, was founded fairly recently (less than 40 years ago), but it is one of the most popular and stylish museums of Moscow, famous, among other things...

12 november 2018

New FTC Jewelry Guides fail to provide clarity required to avoid more consumer confusion - DPA

01 august 2018
Diamond Producers Association (DPA) issued a statement on Tuesday saying the use of some terms mentioned in the FTC Jewelry Guides in regard to diamonds may open the door to yet more consumer confusion and deception and would require the agency to address a large number of claims on a cumbersome case-by-case basis.

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Image credit: DPA


"The DPA welcomes the release of the new Federal Trade Commission (FTC) Jewelry Guides following six years of consultation with the industry. This document plays an important role, alongside other applicable norms and standards, in protecting consumers from deceitful communication by marketers.  The DPA commits to respecting the FTC Guides – as it has always done – in its communication, and in particular as it pertains to the way it describes synthetic diamonds – diamonds created in a laboratory – and natural diamonds.  We note and welcome synthetic diamond manufacturers’ public pledge to respect the new Guides," - the statement says.
The DPA adds that it appreciates that the FTC still requires marketers of man-made stones to differentiate their product conspicuously from natural diamonds in their marketing communication.  "While we disagree with the change in the FTC’s definition of a diamond, we want to remind the industry that all other norms and standards continue to support that a diamond is a mineral of natural origin, and to clarify that the FTC Guides continue to ask marketers to qualify the use of the word “diamond” to describe any product that is not “a mined stone,” the statement goes on.
"Furthermore, the DPA expresses deep concerns that the new Guides fail to provide the clarity required to avoid more consumer confusion and deception, instead introducing unnecessary ambiguity.  In particular, the Guides support the broad use of terms which – while potentially incorrect and misleading – can be qualified through communication to avoid consumer deception.  This is the basis on which the FTC approves the qualified use of the term “cultured diamonds” even though it has been demonstrated that the majority of consumers mistakenly interpret “cultured” as a description used for natural diamonds.  The DPA believes that this principle, if widely applied, would open the door to yet more consumer confusion and deception and would require the agency to address a large number of claims on a cumbersome case-by-case basis.  DPA had hoped that the agency would provide clearer guidelines for industry on these important issues and looks forward to engaging further the FTC on the subject." 
"Finally, the DPA is surprised at the wide use of the expression “mined diamond” throughout the FTC Guides in lieu of “natural diamond”, a terminology heavily promoted by man-made diamond producers.  Indeed, “mined diamonds” refers to an extraction process, and not to a creation process, and the vast majority of the world’s diamonds will never be mined, making this an incorrect qualification," the statement says in conclusion.