Vladimir Zboykov: New times have come for jewelers

How a personal collection of minerals was thrown on the scrap-heap, who is behind the destruction of gemstone consumption culture in Russia and why jewelers will soon have to choose between business and prison – all this was told to Rough & Polished...


Changing preconceptions in the diamond and financial markets

Eli Avidar is a man on the move…literally. In April, the former Israeli diplomat stepped away from the CEO’s office at the Israel Diamond Exchange, a position he had held for more than two years, and from the Israel Diamond Institute, where he had been...

13 august 2018

Chasing a dream…

Elina Chan, MD of Shenzhen Shi Qing Yu Zhubao Ltd completed her higher education from Xiamen University and Master’s degree from Hong Kong University. To achieve her dream to start a business, Elina gave up numerous job opportunities in Hong Kong and...

06 august 2018

Pangolin Diamonds using termites to find kimberlite indicators in Botswana

It is not a secret that the rate of kimberlite discovery in Botswana has dropped considerably and research has shown that termites can help diamond explorers have an understanding of the transport mechanism of kimberlite indicator minerals from the kimberlite...

30 july 2018

In another fifty years, we’ll have a different scale of valuation, and all those items of natural origin – including diamonds – will sharply increase in price

Within the framework of the Qatar-Russia 2018 Year of Culture, the World Diamond Museum hosts an exhibition of the Qatar Museums at the State Historical Museum in Moscow – "Pearls: Treasures of the Seas and the Rivers," that opened on 11 July...

24 july 2018

“Zolotie Kupola” to manufacture its products under «POKROVSKY» brand

05 june 2018
Jeweller factory “Zolotie Kupola”, which was founded in 2008 in Pokrov, launched its rebranding in May 2018 and is now manufacturing its products under «POKROVSKY» brand. The management of the company took the decision to rebrand the company half a year ago due to company’s presence in the internet market, according to a press note from the company.

Image credit: "Zolotie Kupola"

“Zolotie Kupola” says that it is also changing the company’s signature style and label.
The factory’s CEO, Maxim Pyatashov, gave his comment on such changes in the company. “Today the jewellery market is growing slightly, but confidently. And it will continue growing more confidently due to the increased number of online operations following the legalization of online marketing of jewellery which is expected this summer,” said M.Pyatashov.
“The company has a well-developed wholesale trade and we have four retail shops. The product range differs a lot from other offers of the market, as we constantly follow the world’s trends and set high standards for the quality of our products… In the future we intend to grow with the market. For that, we are implementing new standards of management and quality, as well as business processes. Our goal is to become a real omnichannel player, be available for our clients both offline and online. For that we need a new name, reflecting our values which we want to transmit to our buyers. First of all, we are a family brand. Family values are important for us, that is why we are putting so much effort to improve the quality of our products. We want our products to be transferred from generation to generation and become a family heirloom.”

Victoria Quiri, Rough&Polished