Platinum’s rare nature gives it additional value and appeal

Huw Daniel is the CEO of Platinum Guild International, overseeing market development activities in China, Japan, India and the USA, on behalf of the platinum producers of South Africa. Before taking up this role in 2015, Huw ran PGI USA for 12 years...

13 september 2021

Marco Carniello: We want to continue to be the engine boosting the jewellery industry

Italian Exhibition Group (IEG) is a leader in Italy in the organisation of trade fairs and one of the main operators in the trade fair and conference sector at European level, with structures in Rimini and Vicenza, as well as further sites in...

06 september 2021

There is a significant need for smart and technological financial solutions in the diamond industry

MDPS, the Israeli start-up Fintech company from the Mazalit Group is gearing up to enter the diamond industry soon. Zeev Maimon, the CEO of MDPS is also the Founder / CEO of MAZALIT, a B2B payment platform designed and dedicated to the global diamond...

30 august 2021

The future for synthetics lies in that it has become possible to grow a stone you want and make what you want out of it

Alex Popov, President of the Moscow Diamond Exchange and head of the Âme jewelry brand, which uses lab-grown diamonds to produce jewelry, sat for an interview with Rough&Polished sharing his views on the coexistence of natural and man-made diamonds in...

23 august 2021

De Beers’ GemFair ropes in more than 160 Sierra Leone artisanal miners

De Beers inaugurated its GemFair pilot programme in Sierra Leone’s Kono District with 14-member mine sites in 2018 to create a secure route to market for ethically sourced artisanal and small-scale diamonds. GemFair programme manager Ruby Stocklin-Weinberg...

16 august 2021

GJEPC-De Beers diamond promotion campaign receives good response in India

11 october 2016
As the Town Hall meeting drive to enroll retail jewellers from across the country for the Mega Diamond Promotion campaign being launched in India by GJEPC-De Beers entered its second week, the response has been extremely good, with more than 750 of the country’s leading jewellery retailers signing up as participants, says a report.
Representatives of GJEPC-De Beers are currently on Road Shows across the country explaining the details of the proposed campaign to retail jewellers in 30 key cities. Last week, the two partners addressed meetings in Chennai, Mumbai, Indore, Lucknow, Delhi, Chandigarh, Ahmedabad and Surat while this week the meetings will be held in Bengaluru, Hyderabad on October 12 and 13, followed by other cities.
This year GJEPC-De Beers have come together to launch the first ever generic diamond promotion campaign in India in over a decade. The two have planned a $7.5 mn media blitz across print, electronic and social media channels which will run from early October to the end of December. India will celebrate important festivals such as Dusshera, Karva Chauth, Dhanteras, Diwali, Christmas and New Year during this period.

Aruna Gaitonde, Editor-in-Chief of Asian Bureau, Rough & Polished