GOLDNET.MARKET - “We want and are working to provide business with the opportunity to develop a lot of activity areas”

Today, almost all jewellery companies have their own wholesale websites, online stores, and social media pages. But a year ago, GOLDNET.MARKET, the first jewellery wholesale marketplace appeared in Russia, a new effective tool for the jewellery market...

20 september 2021

Platinum’s rare nature gives it additional value and appeal

Huw Daniel is the CEO of Platinum Guild International, overseeing market development activities in China, Japan, India and the USA, on behalf of the platinum producers of South Africa. Before taking up this role in 2015, Huw ran PGI USA for 12 years...

13 september 2021

Marco Carniello: We want to continue to be the engine boosting the jewellery industry

Italian Exhibition Group (IEG) is a leader in Italy in the organisation of trade fairs and one of the main operators in the trade fair and conference sector at European level, with structures in Rimini and Vicenza, as well as further sites in...

06 september 2021

There is a significant need for smart and technological financial solutions in the diamond industry

MDPS, the Israeli start-up Fintech company from the Mazalit Group is gearing up to enter the diamond industry soon. Zeev Maimon, the CEO of MDPS is also the Founder / CEO of MAZALIT, a B2B payment platform designed and dedicated to the global diamond...

30 august 2021

The future for synthetics lies in that it has become possible to grow a stone you want and make what you want out of it

Alex Popov, President of the Moscow Diamond Exchange and head of the Âme jewelry brand, which uses lab-grown diamonds to produce jewelry, sat for an interview with Rough&Polished sharing his views on the coexistence of natural and man-made diamonds in...

23 august 2021

Members of diamond industry and trade have to work together for generic diamond promotion - Alex Popov

16 february 2016
Diamond marketing panel discussion will take place at the International Diamond Week in Israel with many prominent industry leaders participating in it. Though the upcoming panel discussion is a great opportunity to hear opinions from the Diamond Producers Association (DPA) and the World Diamond Mark Foundation (WDMF), the diamond industry will still need to help itself with generic diamond promotion, says Alex Popov, chairman of the WDMF.
"Judging by a variety of statements made by industry leaders, some of us seem to be harking back to the past, hoping for the DPA to pick up where De Beers left the diamond industry to its own devices", - Popov adds. He claims though it is unlikely that an organization like the DPA will pick up the proverbial slack.
It was the diamond industry itself and not the DPA that understood the need of generic diamond promotion, Popov noted, and now diamond industry members across the diamond supply chain will have to work together for common marketing goals.
"The goal of collecting serious funds is reachable but it will take much more than good will of miners who obviously have their legitimate business interests in their minds, which are not necessarily identical to those of manufacturers and dealers," – Popov said.
According to him, the role of major centres and bourses, like India's Gem & Jewellery Promotion Council (GJEPC), the Antwerp World diamond Centre (AWDC) and the Israel Diamond Institute (IDI), is paramount in this respect. Midstream industry, bourses and individual bourse members will also have to contribute.
Popov provides an example of different segments of the luxury industry, which usually spend between five and ten percent of the wholesale price on promotion. If the diamond industry with total diamond jewellery market value of $60 billion will follow the steps of other luxury segments, it will generate a promotional budget of more than $1.5 billion, Popov said.
"Almost all of it is to be spent on individual brand promotion and store improvements…some of these funds (should be diverted) to generic diamond promotion," - he concluded.

Theodor Lisovoy, Rough&Polished, Moscow