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October: a Brisk Start

11 october 2012

After three major jewelry exhibitions held in September in Italy, Russia and Hong Kong, October saw a new wave of jewelry exhibitions launched around the world.

One of them, Istanbul Jewelry Show 2012, the largest in the area, was held in Turkey at the CNR EXPO Exhibition Center bringing together more than 1,100 exhibitors which presented their goods in more than 35 product categories. The exhibition area occupied 24,000 square meters. The show was organized by UBM Asia. Thousands of commercial buyers from around the world were given a chance to see hundreds of collections of Turkish jewelry, as well as fine jewelry from the Near and Middle East. According to various estimates, the foot traffic reached about 30,000 people. The show attracted jewelry professionals from the Middle East, Russia, the CIS and Eastern Europe, as well as from the North African coast. For the past 26 years this show has served to promote trade relations between Europe and the Middle East.

In 2011, Turkey’s jewelry exports reached $1.47 billion. The Turkish jewelry sector employs about 300,000 people. The country’s consumption of diamond jewelry hit $1.2 billion. This kind of metrics put Turkey into the second place in the world as a jewelry exporter, in the third place on the list of jewelry manufacturers and in the fifth among major gold importers.

Jewelers International Showcase 2012, the largest independent exhibition of jewelry in the Americas, was held from 4 to 7 October at the Miami Beach Convention Center. For over 40 years key manufacturers from 50 countries in the Caribbean and Latin America and 42 other U.S. states come here to sell their goods. The show displays jewelry of all price categories. Last year, the exhibition enjoyed a record attendance. The JIS is unique in that you can buy jewelry right at the exhibition site. This year's show is expected to help boost sales by 15%.

Euromineral Expo 2012 took place in Turin from 4 to 7 October. Lingotto Fiere, the international exhibition centre, hosted mineral producers, importers and exporters, bringing together all the specialists in the field of latest achievements attained by the jewelry sector. New discoveries and studies of minerals were represented by leading gemologists and researchers. The purpose of this event is to try to identify new types of minerals for exclusive jewelry. Euromineral Expo is the largest event in Italy, reflecting the latest developments in the field of minerals, including precious stones. The fair is also popular with collectors.

Intergem 2012, the 28th international exhibition of jewelry and precious stones, opened its doors from 5 to 8 October in Idar-Oberstein, Germany. This time, the organizers prepared several sensational offers to visitors. Intergem’s success is due to the fact that every year more and more people prefer to invest in physical assets. Some 170 exhibitors offered exactly what buyers were searching across the world: gems of the highest quality. Special showcases displayed rare gems or unusual jewelry market as "best." All the pertinent information was also available in the exhibition catalog and on the Intergem website. A distinctive highlight of the exhibition is that for several years Intergem provides an opportunity for exhibitors and visitors to use the services of professional models to promote their goods. It is greatly appreciated by all participants, and photos from shootings carried out at the show do not only meet the advertising needs of companies, but also, among other things, remind about the exhibition itself.

Simultaneously, Germany held another international exhibition of minerals, Westdeutsche Mineralentage 2012, at the Westfallenhalle Exhibition Centre in Dortmund. The show was interesting in the first place for those who wanted to know more about the origin of stones. It was the first time for Dortmund to bring together 200 dealers from Germany and other European countries for a three-day display of their diverse collections of different minerals.

Malaysia International Jewellery Festival 2012 was kicked off on October 5 to be closed on October 8 at the Kuala Lumpur Convention Centre. It was organized by MIJ Exhibition Sdn Bhd (MIJ), which usually runs the show in April and October. MIJ’s festival has become a legend in the jewelry industry of Malaysia and was entered in the Malaysia Book of Records as the largest jewelry event in the country. In no small measure, the festival was a success thanks to the continuous support from the members of the royal family of Malaysia, Malaysia Tourism Promotion Board and Malaysia External Trade Development Corporation (MATRADE).

Veronica Novoselova, Rough&Polished correspondent in Italy