TAGS record breaking Dubai tender to be held from 6 to 12 October

Trans Atlantic Gems Sales (TAGS) record-breaking rough diamond tender is being held at the Dubai Diamond Exchange in Dubai from the 6th to the 12th October 2021, says a press note from the company.

24 september 2021

CIBJO releases precious metals special report

With fewer than six weeks to go to the opening of the 2021 CIBJO Congress on November 1, 2021, the third of this year’s CIBJO commissions' Special Reports has been released.

24 september 2021

iTraceiT to help the diamond and jewelry industry become more transparent

iTraceiT, a new and independent technology and service provider, will soon launch a robust and user-friendly traceability solution for the diamond and jewelry industry.

24 september 2021

Chinese diamond miner apologises to Marange headman – report

Anjin Investment, a joint venture between China’s Anhui Foreign Economic Construction Company (AFECC) and Matt Bronze, an investment vehicle controlled by Zimbabwe’s military, has apologised to Headman Chiadzwa for resuming operations in Marange...

24 september 2021

Catoca denies polluting DRC rivers that killed 12 people

Sociedade Mineira de Catoca which produces 75% of Angola’s diamonds, has denied leaking heavy metals from its mine in the northern part of the country.

23 september 2021

Gen Z Has Made ‘Social Currency’ a Must-Have for Brands

17 february 2020

Image credit: Wikipedia

(jingdaily.com) - Gen-Z consumers and the brands that are highly relevant to them are of utmost importance for two reasons. First, to be relevant to young millennials, companies have to target even younger consumers (age 16-20 years old) since they act as key influencers to consumers that are between the ages of 25-30 years old. Second, most established luxury brand CEOs all have the same problem in that they only appeal to customers over 40 while struggling to connect with young millennial or Gen-Z consumers. And since brand preferences are built when customers are quite young, these brands are risking their futures by not appealing to these younger generations. The hardest thing for most brands to acquire today is “social currency” — in other words, recognition as a relevant, hip, or compatible brand by young customers. To hit this zeitgeist, brands must go much further than just creating young-looking products. The entire brand must be seen as hot to thrive. Even being “somewhat” authentic isn’t enough. In regards to social currency, brands either have it or don’t.