AGD DIAMONDS enters into a long-term contract with LIEBHERR-RUSSLAND

AGD DIAMONDS, JSC and LIEBHERR-RUSSLAND, LLC held negotiations on November 14, 2019. Nikolaus von Seela, Director General of the machine-building company and Sergey Domovenkov, Head of its St. Petersburg branch visited the office of AGD and the Grib...


WDC President urges governments to act on KP reforms to support the future of KP

Addressing the government representatives at the start of the 2019 Kimberley Process (KP) Plenary Meeting in New Delhi, India, on November 18, Stephane Fischler, President of the World Diamond Council (WDC) stated that with the KP’s three-year...


CIBJO Congress 2019 opens in Bahrain focusing on climate change

The 2019 CIBJO Congress opened in Bahrain on 18 Dec 2019, with CIBJO President Gaetano Cavalieri calling on the jewellery industry to take action on climate change, which he said was not an issue specific to the sector but is the most important story...


DMCC publishes Arabic language Diamond Terminology Guideline

"The Diamond Terminology Guideline" is now available in 10 languages, with its publication in Arabic.The latest version, which was published by the DMCC, ensures unity in diamond terminology across Arabic-speaking countries.


TAGS’ upcoming rough diamond tender slated for 6 -12 December

Trans Atlantic Gem Sales (TAGS) has announce their upcoming rough diamond tender taking place from the 6th to the 12th of December 2019 in the newly renovated, state-of-the-art facility at the Dubai Diamond Exchange, Almas Tower in Dubai.


Reimagining Marketing in the Diamond Industry

01 november 2019

( - It is no secret that since De Beers stopped shouldering the promotional burden for the diamond industry more than a decade ago, investment in category marketing has steadily declined. The Diamond Producers Association (DPA) was created a couple of years ago, but by their own admission their efforts alone are not enough, and more funds are needed. Two weeks ago, Shashin Choksi, a second-generation diamond trader from Antwerp and director of Swati Gems, together with his son Siddharth Choksi, who has held a number of internships in the diamond and jewelry industry, penned an opinion piece published by Rapaport to address this very issue. Entitled "An Urgent Call to Invest in Marketing", the father-son duo laid out an ambitious strategy to inject the diamond industry with significantly more marketing funds to be used to the benefit of all in the diamond trade; namely, by imposing a small fee on all diamond exports. "We must collectively work to restore the appeal of our product among consumers," they write. "We must reinvent the way the industry tackles marketing, and to do that we need to increase our budget radically." Their missive sparked considerable discussion and left some questions unanswered. The Diamond Loupe had the good fortune to catch up with them in Antwerp.