Gold demand in China to dip 10-15% in Q1 2020

Demand for gold in China is expected to weaken in the first quarter of 2020 as the country’s consumption-led economy grapples with the coronavirus outbreak.


Angolans witness polishing of Lulo diamonds in Botswana

Angolan officials led by the country’s ambassador to Botswana recently toured Safdico Botswana where diamonds from Lulo Mine are being polished.


Baselworld 2020 attracts more professionals in the field of technical equipment for the jewelry sector

The Baselworld watch and jewelry exhibition, which will be held from April 30 to May 5, 2020 in Basel, Switzerland, intends to attract a large number of players in the field of technical equipment for the jewelry sector.


Volgograd to host a jewellery show at the end of February

"JewelerEXPO 2020" jewellery show will open in Volgograd on February 19, 2020.


Botswana, De Beers to conclude diamond sales negotiations by end of April

Botswana and De Beers are expected to conclude negotiations on the new diamond sales agreement by the end of April.

14 february 2020

WJN x Disrupting Diamond Marketing

12 september 2019

( - Perfect hair, straight teeth. Smiling faces and soft focus. Yep, you’ve got it. Another advert promoting diamonds in a bid to grasp some kind of sale from 20 and 30-something shoppers. I can’t concentrate on the images. Because the alarm bells keep sounding. Who are these people? Because they’re certainly not me; nor are they my friends, colleagues or family. Sure, Tiffany & Co.’s recent campaign for its Tiffany True engagement ring dared to try something new, at least in its recruitment of real-life couples to star in the minute-long ad. But, a few seconds in and it all unravels: they’re conventionally attractive, mostly white, and the scenes irritatingly saccharin. The chance for Tiffany to show real couples, in real love, with a real diamond ring to symbolise their relationship was overlooked entirely.