DMCC announces Ambassadors of WDC’s System of Warranties

DMCC has announced that its Executive Chairman and Chief Executive Officer, Ahmed Bin Sulayem, and its Special Advisor - Precious Stones, Dr Martin Leake, have been appointed as ambassadors of the World Diamond Council’s (WDC) updated SoW initiative...


WDC launchеd an upgraded and expanded System of Warranties

The World Diamond Council (WDC) has marked the 40th anniversary of the establishment by the United Nations of the International Day of Peace with the official public launch of its upgraded System of Warranties (SoW).


Botswana Diamonds completes nine-hole drilling on Thorny River

Botswana Diamonds has completed its nine-hole drilling programme on the Thorny River property in South Africa. It said the objective of the hole drilling was to see if two kimberlite blows were one contiguous orebody, thus increasing the overall resource...


Lifeline for small-scale chrome miners in Zim

Zimbabwe Zhongxin Smelting Company, a joint venture between a Chinese firm and the Zimbabwe Defence Forces, is constructing a $60 million smelting plant in Masvingo.


Out of the deep blue: Buyers at Christie’s will have a chance to bid for Rolex Experimental Deep Sea Special N°1

Developed as a prototype for perfecting the Rolex diving watch concept, this Rolex Deep Sea Special N°1 was attached to the hull of Auguste Piccard’s bathyscaphe Trieste for the inaugural deep-sea trial to a depth of 3,150 meters in the Mediterranean...


The Desire to Wear Diamonds has not Changed

26 october 2009

Russian VIP-consumers of diamond jewelry told Rough&Polished they were not going to tuck them away into a box.

Elena Obraztsova, opera singer:

The crisis has in no way affected my attitude toward diamond jewelry. To tell the truth, I have never had some outstanding jewelry art items – mainly these are family things presented to me by my husband Algis (Juraitis). Certainly, my desire to wear diamonds and other jewelry has not changed as well as the desire to buy – if I’ll have such an opportunity.

Ilse Liepa, ballerina:

Of course, I am not going to give up diamond jewelry – those pieces which I have. I continue to wear them, although I do not intend to buy jewelry in the nearest future. As for changing over to less expensive jewelry – you know, I have always worn and I will wear those things which are suitable to my dress, and for me it is of no importance whether they are more expensive or cheaper.

Tatyana Yastrzhembskaya, business lady:

Sure, the crisis brings about new attitudes - living conditions govern your consciousness, so it doesn’t seems quite decent to dress and arrange your life the way you did in the time of well-being. However, life goes on and there are parties, receptions and charity balls where people wear diamond jewelry and this is right. Such events require a certain dress-code – status garments and jewelry. Although transitions in life do change your attitude to jewelry: if earlier you could often see people showing off their possibilities and straining for brands and status values, now it looks more like demonstrating one’s taste, craving for classic things, something eternal and not up-to-the-minute – towards real quality.

Tatyana Mikhalkova, President of the Russian Silhouette Fund:

Of course the crisis has influenced everyone, and people are now concerned with problems more important than diamonds. Especially, like in my case, if they have a number of grandchildren whom it is not at all a simple thing to educate nowadays. However, despite the crisis I have been engaged in charity activities for many years, and if there are events of a certain level – for instance, festivals – you can’t do without jewelry: if you have some jewelry pieces you should wear them. Although now many factories get closed, fashion houses and jewelry companies are still running their shows – and this is right since this is art, this is jewelry art and it must exist!

Alena Sviridova, singer

Actually, it seems to me that diamonds should be given as gifts by men – always new jewelry pieces with diamonds. So we shall see how the crisis will affect men. Honestly speaking, I am not gathering a collection of jewelry – for me someone’s attitude is more important. Generally speaking, I am rather quiet about such things. I like them, but I can well do without them – I am equally happy wearing very-very expensive earrings and 20-dollar earrings bought in Morocco. Upon my word. As for giving up diamonds, there is no one making me decide between wearing or not. And those diamonds which I have… Would it be right if I get rid of them or tuck them away into a box?

Galina Semyonova, Rough&Polished