Leading positions in production output among domestic companies belong to those, which appeared in the market in the early 1990s, the “Pryamye inVESTItsii” monthly reports. Adamas, Yuvelirny Dom Yashma and the Moscow Jewelry Plant are at the top of the list. They have made a stake in fast development of retail sales and are selling mainly their own products. Corporate stores of this trio are located literally head to head, at least in Moscow.
Fashion in the field of jewelry is not so dynamic and usually does not make such abrupt turns, which often happen in the field defined by the broader concept of Fashion. The initially great cost of intrinsically jeweller-type materials – precious metals and gems, - their durability and the significant value of adornments proper make this field more conservative.
