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ALROSA kicks off its first round of e-commerce selling rough diamonds

06.07.2011

On July 5, the Market Council of Russian diamond miner ALROSA summed up the results of an experimental round of online rough diamond sales. According to the company’s press release received by Rough&Polished, the auction was held for market participants on a specialized electronic platform at direct invitations from ALROSA in accordance with the effective corporate rules for rough diamond auctions.
The first electronic auction put up for sale 108 lots of standard boxes under the current stock list of ALROSA. The diamond miner invited 30 foreign and Russian companies to take part in bidding.
The trading session resulted in approximately $11 million worth of sold goods.
The Market Council considered the experimental auction successful. From the fourth quarter of this year, after fine-tuning the software, outlining the schedule and specifying the notification and participation procedures for buyers of rough diamonds, e-auctions will be carried out on a regular basis.
In 2010, ALROSA produced 34.3 million carats of diamonds worth $2,180 million. The ALROSA Group sold a total of 3,483.6 million worth of diamond goods last year, a record amount in the company’s history.

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