Memorial Foundation of Carl Fabergé continues to fulfill its tasks

Valentin Skurlov, Ph. D., who is an Honorary Academician of the Russian Academy of Arts, professor, scientific secretary of the Fabergé Memorial Foundation, consulting researcher studying the Fabergé heritage at the Russian department of the Christie's...

30 march 2020

Gaetano Cavalieri: We need to protect the long-term health of our industry

The World Jewellery Confederation (CIBJO) represents the entire jewelry industry embracing a whole variety of companies, from those mining precious metals and gems to those, which are manufacturing and selling final products. The confederation...

23 march 2020

Sierra Leone mulls setting up entity to buy diamonds from artisanal miners

Sierra Leone will revise its Mines and Minerals Act that will, among other issues, pave way for the establishment of a State entity that can buy diamonds from artisanal miners, an official has said. The National Minerals Agency of Sierra Leone director-general...

16 march 2020

David Block, CEO of Sarine Technologies believes that AI will play a bigger role in the industry in the next few years

Armed with an MBA degree from the Kellogg-Recanati School of Business, and a Bachelor's degree in Computer Science from the Tel Aviv-Jaffo Academic College in Israel, David Block is the present CEO of Sarine Technologies, a worldwide leader in the...

10 march 2020

Botswana wants to fully participate in research and development led by De Beers

Although the government of Botswana has refused to review its latest demands from the ongoing negotiations for a new sales and marketing deal with De Beers, it has indicated its desire to fully participate in research and development led by the diamond...

02 march 2020

More women in the US buying diamond jewelry for themselves

10 january 2020

More and more women in the United States are buying diamond jewelry themselves, and the giants of the jewelry industry expect to turn a diamond into a feminist symbol, writes
A new marketing tactic for jewelry houses called "For Me, From Me" is designed to encourage women to buy themselves diamond jewelry on the occasion of a birthday, promotion or just for fun. 

Image credit: For me, from me

In the US, where the number of marriages fell by 3% between 2000 and 2017, the diamond is now positioned as a symbol of femininity or even feminism. "Women today are more likely to live alone, they care about others, and it is more convenient for them to spend money on their own and reinvest it... The "For Me, From Me" campaign is a very good example of how the brand gives them this permission," says Alexis De Salva, senior analyst at the British marketing company Mintel. 
According to the De Beers jewelry house, the number of women who themselves finance the purchase of an engagement ring has doubled between 2013 and 2017. At the same time, women spend more money on its acquisition than their male partners: on average, $4,400 (about 3,930 euros) against $3,300 (about 2,950 euros).
According to Tina Smith, owner of a jewelry store in Boston, women are willing to pay more for higher quality. "We found that the more actively women participate in the purchase of an engagement ring, the higher the cost and quality of this ring," she says.

Alex Shishlo, Editor of the Rough&Polished European Bureau