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Vallabhbhai Shamjibhai Patel tells about the ongoing construction of the Surat Diamond Bourse

The under-construction Surat Diamond Bourse (SDB) is India's second diamond trading hub based at Surat, Gujarat, spread across 35.54 acres with more than 4,000 offices for national & international traders. On the onset, the project which...

Today

The strategy of regulating the Russian jewellery industry

At the General Meeting of the Russian Jewellers Guild Association held in April, two principally important documents were adopted: The Strategy of Regulating the Jewellery Industry of Russia and The Charter of a Good Faith Taxpayer. Besides, the issues...

13 june 2018

Our first priority is to better understand artisanal and small-scale mining - Elodie Daguzan

The Diamond Development Initiative (DDI), the organization dealing with the traditional diamond mining, recently announced the appointment of Élodie Daguzan as its first Goodwill Ambassador. Ms. Daguzan, who currently works as head of communication...

04 june 2018

Zimnisky on De Beers’ Lightbox: It’s a strategic, bold move that will benefit the entire natural diamond industry

De Beers shocked all and sundry end of May when it announced the launch of a new company called Lightbox Jewelry, which will market a new brand of laboratory-grown diamond jewellery in September. This effectively meant that the group had departed from...

01 june 2018

Tracking the provenance and lifecycle of a product is a natural and necessary evolution in our industry

A senior executive with a demonstrated history of working globally at management and board levels, Marcus ter Haar has been the Managing Director at Okavango Diamond Company (ODC), Botswana for about 10 months now, prior to which he held the...

28 may 2018

“Zolotie Kupola” to manufacture its products under «POKROVSKY» brand

05 june 2018
Jeweller factory “Zolotie Kupola”, which was founded in 2008 in Pokrov, launched its rebranding in May 2018 and is now manufacturing its products under «POKROVSKY» brand. The management of the company took the decision to rebrand the company half a year ago due to company’s presence in the internet market, according to a press note from the company.

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Image credit: "Zolotie Kupola"


“Zolotie Kupola” says that it is also changing the company’s signature style and label.
The factory’s CEO, Maxim Pyatashov, gave his comment on such changes in the company. “Today the jewellery market is growing slightly, but confidently. And it will continue growing more confidently due to the increased number of online operations following the legalization of online marketing of jewellery which is expected this summer,” said M.Pyatashov.
“The company has a well-developed wholesale trade and we have four retail shops. The product range differs a lot from other offers of the market, as we constantly follow the world’s trends and set high standards for the quality of our products… In the future we intend to grow with the market. For that, we are implementing new standards of management and quality, as well as business processes. Our goal is to become a real omnichannel player, be available for our clients both offline and online. For that we need a new name, reflecting our values which we want to transmit to our buyers. First of all, we are a family brand. Family values are important for us, that is why we are putting so much effort to improve the quality of our products. We want our products to be transferred from generation to generation and become a family heirloom.”

Victoria Quiri, Rough&Polished     

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